CRM Automation Manager

Job description / Role

The CRM Automation Developer is responsible for campaign production and execution, including technical aspects of data management, email development, and deployment.

Role & Responsibilities
• Perform marketing automation activities including ad hoc and trigger campaign execution for customer lifecycle, transactional, and personalized content based on member personas
• Execute highly-targeted segmentation of the marketing database
• Develop and edit highly dynamic HTML email templates
• Manage emails with 7+ language versions and multiple content variations will their role be in the management if the emails
• Work with the Marketing and Technology teams to identify and deploy new segmentations for efficient, effective campaign targeting
• Test and analyze workflow, content, deliverability and KPIs for program improvement
• Assist with utilization and API integration of CRM and web platforms
• Work closely with the marketing team on the traffic schedule to ensure on-time deliverables
• Communicate status, complications, developments, and next steps with stakeholders
• Serve as a marketing automation expert, keeping up-to-date on industry trends and best practices

Requirements

• Bachelor’s Degree
• 5+ years of professional experience
• 3+ years hands-on email coding and production experience
• Advanced knowledge of HTML/CSS required
• Responsys (or comparable ESP) experience required
• Proficiency in Adobe Creative Suite programs
• Working knowledge of SQL
• Understanding of digital marketing and design
• Understanding of email rendering and front-end development
• Understanding of CAN-SPAM, GDPR, e-mail regulatory compliance, and deliverability elements
• Problem solver and creative thinker who is intensely detail-oriented, well-organized, results-focused and able to successfully execute multiple complex projects accurately and on time
• Must be highly flexible and embrace constant change
• Must be able to work in a team environment, as well as individually
• Highly innovative with positive energy
• Excellent oral and written communication skills

About the Company

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, hotel brands expand their global reach, drive incremental revenue by sharing customer data, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.

GHA represents a collection of 35 brands with 500 hotels in 85 countries serving more than 11 million members. The award-winning GHA DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually.