CRM Automation (Online Manager) - Ecommerce

Alshaya

UAE

Posted
Ref: GP435-5162

Job description / Role

Responsibilities:

You will have to be knowledgeable and worked on the following areas:

Strategizing and execution of Customer Life Cycle journey & trigger led automated campaigns.

* Driving the Automated Campaigns' Performance
* End to end ownership of Onsite Notifications
* Transactional setup and optimization
* NPS and product reviews
* Funnel optimization
* Customer segmentation & personalization
* KPIs: Funnel Performance (Reactivation Rate, Activation Rate, Repeat Rate)
* CRM through paid channels
* Web and CRM personalization

Requirements

Requirements:

Subject but not limited to:

* 5 years of experience in Consumer Lifecycle Marketing, with strong understanding of Consumer Lifecycle Marketing concepts
* Bachelor's Degree, MBA preferred
* Designed and executed marketing or consumer facing programs with a focus on consumer retention
* Experience partnering with senior leaders across product, engineering, operations, finance, and marketing teams to deliver integrated, consumer-facing solutions
* Storytelling - to illuminate a vision, opportunity, business case, and/or business output
* Developed business insights through dashboards and via spreadsheet models
* Strong analytical skills, data and executive-level insights.
* Extract/analyse data and execute programs
* Experience driving results in a fast-paced, dynamic environment.

About Alshaya Group:

As a leading international franchise operator, with nearly 90 of the worlds most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Changs, The Cheesecake Factory, The Body Shop, M.A.C, Victorias Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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