CRM Coordinator

Job description / Role

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the beauty, home, fashion, and hospitality sectors. Our brands include Bloomingdale's, Harvey Nichols, Armani, and newly added Gym Shark and The White Company, to name just a few!

About The Role

As a CRM Coordinator, you will play a key role in supporting the development and execution of customer relationship management strategies to drive engagement, retention, and loyalty. The role will collaborate closely with cross-functional teams to implement targeted campaigns, analyze customer data, and optimize CRM processes to enhance the overall customer experience.

What You'll Be Doing

• Assist the CRM team with HTML coding tasks, including email template creation, web component development, and content updates within content management systems.
• Code responsive text and image-based emails for promotional, life-cycle, and transactional campaigns using HTML and CSS, focusing on code reusability and adherence to best practices.
• Design and develop web-based components in HTML5, CSS, and JavaScript to enhance email content and user experience.
• Accept creative files (e.g., PSD, PDF, InDesign, JPG) and transform them into coded emails and push graphics using existing and new HTML templates.
• Utilize existing HTML email layout templates efficiently while also developing new templates in line with industry trends and standards.
• Create HTML email campaigns and newsletters for both internal and external communications, ensuring consistency in branding and messaging.
• Build, QA, and deliver HTML templates, ensuring compatibility across multiple email clients and devices, including mobile.
• Recommend opportunities to optimize email creative and campaigns based on performance metrics (e.g., open rates, click-through rates) and industry best practices.
• Utilize personalization tools within SFMC (Salesforce Marketing Cloud) to drive engagement and enhance the effectiveness of email communications.
• Edit and update web content within various content management systems and static HTML sites, maintaining accuracy and consistency across digital channels.
• Facilitate content uploading and management within platforms such as Contentful, ensuring seamless integration with CRM initiatives.

Education/Certification and Continued Education

• Bachelor's degree in Marketing, Computer Science, or related field.

Years of Experience

• 2+ years of experience in CRM, email marketing, or digital marketing roles, with a strong emphasis on HTML coding and email campaign development.

Knowledge and Skills

• Basic knowledge of HTML.
• Ability to accept creative (PSD, PDF, InDesign, JPG) files and then build.
• Experience with segmentation.

Languages

• English.
• Arabic is an advantage.

About the Company

Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.

Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.