Job closed
Ref: KP955-1331
Job description / Role
The Head of CRM is responsible for managing and driving growth of the companies CRM ensuring all revenue opportunities from the CRM are maximised. In addition to that you need to develop customer journey, a communication framework and build CRM proposition for the company from scratch.
Duties of a CRM Director include:
• Working closely with the sales and marketing director to provide guidance on how to maximise current and prospective relationships through the use of the CRM.
• Ensure the CRM provides an effective sales funnel and efficient sales process.
• Analysis of the current CRM and ensuring it’s fit for purpose and the goals of the organisation.
• Define requirements for effective use of the CRM and its infrastructure.
• Making sure the CRM is customer focussed and working to maximize its effectiveness for sales and distribution.
• Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
• Planning, managing and delivering multi-channel, digital CRM marketing campaigns.
• Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
• Ensure return on investment through KPI’s and performance metrics.
• Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.
Requirements
• Previous experience in similar CRM Director role.
• Excellent technical knowledge of CRM and analytical systems.
• Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
• Excellent understanding of CRM principles in a B2B and B2C environment.
About the Company
Since 2010, our team has successfully placed some of the world’s finest graduate to mid and C-level talent in organisations across EMEA and APAC, and it all comes down to our niche approach and understanding of the market place, skill sets and trends.
From our offices in Dubai, Riyadh, London and Singapore, we run a sector specific operation. Meaning we specialise in your industry and are able to completely understand your vision, provide market insights and intelligence, and deliver the best talent to fit seamlessly into your operations.