CRM Lead - Wear That

Job description / Role

About Wear That

Wear That is a leading personal styling service, designed to empower women through fashion. We're passionate about making styling accessible and creating personalized experiences for our customers. This role is pivotal to expanding Wear That's presence both locally and internationally, with a focus on driving brand awareness, building community, and fostering deeper connections with our audience.

What You'll Be Doing

Working as a CRM Lead, you will own the strategy, execution, and optimization of customer engagement initiatives to drive frequency, retention, loyalty, and lifetime value. This role will be responsible for designing data-driven CRM programs, leveraging automation and personalization, and continuously optimizing campaigns to enhance the customer experience. You will have a strong analytical mindset, deep expertise in CRM tools, and a passion for delivering high-impact customer interactions.

CRM Strategy & Execution

• Develop and implement a comprehensive CRM strategy to maximize customer frequency, retention, and lifetime value.
• Lead end-to-end execution of CRM campaigns, including segmentation, automation, and personalized communication.
• Collaborate with cross-functional teams (Creative, Ops, and Tech) to enhance CRM capabilities and ensure seamless integration across touchpoints.

Customer Segmentation & Personalization

• Leverage data insights to define and refine customer segments, ensuring targeted and relevant messaging.
• Implement AI-driven personalization strategies to enhance user engagement and drive conversions.

Lifecycle & Loyalty Programs

• Design and manage customer lifecycle programs, ensuring timely and relevant communication at each stage.
• Oversee the development and optimization of loyalty programs that drive engagement and repeat purchases.

Performance Analysis & Optimization

• Track, analyze, and report on CRM campaign performance, using insights to optimize strategies.
• Conduct A/B testing and experimentation to improve engagement and conversion rates.
• Ensure seamless integration of CRM systems with other marketing platforms and customer data sources.

Compliance & Best Practices

• Ensure all CRM activities comply with data privacy regulations and industry best practices.
• Stay ahead of CRM trends, innovations, and competitor strategies to maintain a competitive edge.

What You Will Need to Succeed

• Experience in CRM, lifecycle marketing, or retention marketing from a lead/managerial position.
• Strong understanding of customer segmentation, personalization, and loyalty strategies.
• Hands-on experience with CRM platforms and marketing automation tools.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and leadership skills, with the ability to influence stakeholders.
• Experience in e-commerce, fashion, or subscription-based businesses is a plus.

Why You'll Love Working at Wear That

• Join a fast-growing, innovative company at the forefront of personal styling and fashion.
• Work with a collaborative, passionate team that values creativity, innovation, and customer experience.
• Competitive salary, benefits, and opportunities for personal and professional growth.

Department: Marketing
Role: CRM Marketer

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.