Ref: MP450-1828

Job description / Role

Employment: Full Time

Our client is a fast-growing financial services business with offices in Hong Kong, Dubai, and New York. It’s an exciting time to join us as are expanding quickly into new markets and this is an excellent career development opportunity. We specialise in managing pensions for UK expats around the world providing clients with a unique, transparent investment platform.

We are looking for a flexible, ambitious CRM Manager with Salesforce and marketing experience. If you can easily adapt, are commercially minded with an acquisition focus and enjoy international travel this could be a great fit for you.

The successful candidate will be confident in creating, implementing and measuring contact strategies using Salesforce and our integrated ESP – Dotdigital. They will create a single customer view, manage data and nurture prospect and client relationships.

Working with the CMO and the sales and marketing team, you will manage leads through the marketing pipeline to create and support a frictionless sales experience.

Job Description:
• Segmentation: develop and manage a relevant contact segments for effective targeting.
• Working with the digital data analyse, identify opportunities and optimise the most effective marketing channel(s).
• Devise and execute email marketing campaigns.
• Budget management: forecasting and make channels compete for budget
• Test and measure direct channels for soft and hard conversion: Email, SMS campaigns which span across multiple countries
• Maximise lead capture opportunities
• Implement automation to enhance engagement
• Create meaningful KPIs and marketing metrics
• Reporting and data visualisation to draw insights
• Advise on MarTech toolkit to enhance effectiveness and insight
• Join up thinking and objectives with UX, Tech, digital marketing and sales.
• Support social media campaigns
• Offer and develop optimisation ideas for content (including video) and landing pages
• Training and communicating with regional office sales teams

Requirements

• Demonstrates customer focus and how CRM fits into the bigger marketing picture
• Analytical: uses evidence and data insight to drive approach
• At least 2-3 years hands-on experience
• Good judge of content and creative
• Data, Tech and CMS savvy
• Worked within an integrated marketing team
• Salesforce & Email marketing essential
• Marketing Data Management Platform experience desirable
• Good team player who encourages shared learning and passing on knowledge
• Hungary to learn, curious and welcomes help
• Positive attitude, can show energy, enthusiasm and has the ability to smile

About the Company

BAC Middle East - the longest established professional recruitment consultancy in the UAE. Established in 1979, we have been at the forefront of the region's recruitment industry for 40 years and were the first firm of our type in the world to achieve ISO9001 certification: a reflection of our constant emphasis on quality and customer satisfaction.

With our well-developed infrastructure and staff strength, we are able to assist you with recruitment needs ranging from junior professionals through to middle and senior management, whatever your industry sector.

BAC's proven regional experience and resources can help ensure that you recruit the best available candidates and enjoy the many advantages of a managed recruitment process.

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