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Ref: QP275-3543

Job description / Role

Employment: Full Time

Position Title: CRM Manager
Employment Type: Full Time
Salary: up to 16K AED all-inclusive depending on experience and qualifications
Job Location: Dubai, UAE

About the Client:
Leading retail brand in UAE.

Job Description (for ad posting)
- Responsible for building & managing the CRM team, driving customer acquisition, engagement, and loyalty across all sales channels
- Manage our CRM system and the data within, evolving and implementing customer journeys and personalization roadmaps
- Play an active role in the formation of ongoing CRM strategies; as well as the weekly/monthly/annual departmental calendars that enable continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value
- Structure CRM activities with a view of maximizing KPI improvement, ROI, and business impact
- Oversee and coordinate the implementation of new CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the retail stores, internal IT department, third-party eCommerce providers, and email service providers
- Manage direct communications with consumers and plays a leading role in deciding on the CRM platforms, structures, and architecture in order to guarantee that consumer relations are carried out seamlessly across the business

Requirements

Qualifications
- 30 to 45 years old
- Bachelor’s degree in Business, Management, or Public Relations
- At least 5 years’ experience in the sales/ Loyalty/ CRM/ Digital marketing field; 3 years’ experience in Retail CRM Marketing
- Must have 3 years of CRM experience with any of the leading CDP/CRM systems at an administrative level, preferably in retail/e-commerce
- Knowledge in set-ups and the development of corporate-level CRM programs and campaigns; experience in Omnichannel retail is a plus
- Knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing

About the Company

RTC-1 Employment Services is a licensed recruitment firm based in Dubai, UAE. Our team has been in the market since 2004 and we are supporting various industries with their staffing needs across the Middle East and Africa.

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