Ref: RP714-11712

Job description / Role

Employment: Full Time


Accor Hotels & Resorts is seeking a CRM Manager for the MEASPAC Premium, Midscale and Economy Brands. The successful candidate will be responsible for ensuring that Accor's CRM systems are being utilized effectively to improve customer interactions and drive business growth through all relevant channels and levers. The role will report to the CRM Director MEASPAC and carry a dual responsibility.

- Define, manage, and support the CRM Director in executing all CRM activities for MEASPAC region
- Regional & Hub Responsibility: a) Support CRM Director in defining, executing, and reporting on the CRM strategy & performance for the entire region b) Own and manage the CRM strategy and plan for MEAT
- Responsible for activating all B2B & B2C CRM activities for Accor Live Limitless, Premium, Midscale and Economy Brands, and Brand & Loyalty Partnerships
- Manage CRM levers such as email marketing, app push notifications, SMS/WhatsApp/Messaging, and web content merchandising.
- Continuously measure and improve main KPIs.


- Bachelor's degree in a related field (e.g., marketing, business, hospitality)
- Minimum of 4 years of experience in related marketing or customer relationship management role
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Proficiency with CRM software and data analysis tools such as Liana Mailer, Responsys, Salesforce
- Ability to work independently and as part of a team.
- English + French and/or Arabic proficiency is a must.
- Tech-oriented and savvy with CRM tools/BI & Analytics tools

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.

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