Data Analyst

Job description / Role

Job Purpose

Serves as subject matter expert in data analytics, supports Air Arabia loyalty, e-business and product teams with data driven insights enabling the creation and execution of actions that drives increased revenues and margins.

Key Result Responsibilities

* Employs Company’s data and statistical models and techniques to test the effectiveness of different courses of action and generates reports accordingly. 
* Identifies, analyzes, and interprets trends or patterns in complex data sets to drive optimization and improvement of product development, marketing techniques and business strategies.
* Supports loyalty, e-business, ancillary and product development teams with their information & reporting needs and helps them identify trends that will improve business outcomes.
* Partners with cross-functional teams, vendors and partners to develop and deliver reports and insights meeting business needs and requirements. 
* Acts as a know-how on Loyalty analytics, customer segmentation and targeting, and ways to take action on advanced analytics; gathers insights to identify target audiences, drive loyalty and increase revenues.
* Acquires data from primary or secondary data sources, implements and maintains databases, data collection systems, data analytics and other strategies.
* Manages the maintenance and performance of the daily data integrity from all data sources; supports any data extracts between providers, partners and internal IT for data integrity and accuracy.
* Supports in establishing and tracking goals and on-going success metrics for loyalty, e-business, ancillary and products and relate them to return on investment.
* Utilizes various database to perform in-depth analytics for campaigns and initiatives to generate insights which improve the customer experience and drive customer acquisition, sales, retention and revenue.
* Creates, analyzes and delivers weekly, monthly, and seasonal standardized or ad-hoc reports and dashboards.

Requirements

Qualifications (Academic, training, languages)

* Bachelor’s degree in Business Analytics, Statistics, Finance, Economics or related business degree. Proficient in (Business Objects, Tableau, Qlikview…) and in statistical computer languages (R, Python…)
* Proficient in Microsoft Office (Advanced Excel, Access and PowerPoint), Internet and Web Search.
* Intermediate level in database querying using SAS Enterprise Guide, SAS/BASE and/or SQL; SAS certification is a plus.
* Very good financial, analytical and reporting skills.
* Fluent in English Language  

Work Experience

* 2+ years of experience with direct-to-consumer Loyalty analytics and reporting or digital marketing (web), brand/product management and/or significant ecommerce retail experience.
* Has a passion for discovering solutions hidden in large data sets and must have the ability to drive business results with his/her data-based insights.
* Comfortable working with stakeholders and functional teams to improve business outcomes.
* Hands-on/ technical expertise in data models, database design, data mining and segmentation techniques.
* Comfortable doing "search and discovery" or "what if" analysis where the answer or path to answer or path to answer is unclear Strong inclination towards a creative mindset.
* Experienced in visualizing and presenting data for stakeholders using reporting packages such as: Business Objects, Qlikview, Tableau, databases (SQL), etc.
* Strong knowledge and experience in statistics using statistical packages and computer languages to manipulate and analyze data and draw insights from large datasets (Excel, Access, SPSS, R, Python, etc.).
* Flexible, highly motivated with ability to thrive in a fluid and demanding environment.

About the Company

Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's first and leading low-cost carrier flying to over 100 destinations across the world. Air Arabia was the first airline to introduce the low-cost carrier concept in the region and is on a mission to serve all Arab countries and beyond, constantly undergoing aggressive route expansion, taking advantage of its ideally located hubs in the United Arab Emirates, Morocco, Egypt and Jordan. Over the past thirteen years, Air Arabia, through continuous market research and customer feedback, provides a range of value added services to millions of passengers who chose to fly with Air Arabia's fleet of A320 aircraft. The airline commenced operations in October 2003 and achieved financial break-even from its very first year of services and has been profitable ever since.