Data Analyst

Job description / Role

The Data Analyst will play a crucial role in analyzing media performance, delivering campaign insights, and supporting business analytics initiatives.

Key Responsibilities:

Data Analysis & Insights Generation:
- Analyze large datasets across multiple channels, including digital, social, and traditional media, to derive insights on campaign performance, audience behavior, and engagement patterns.
- Generate actionable insights that support campaign optimizations and strategic decision-making.

Media Reporting & Campaign Analysis:
- Develop and deliver in-depth media performance reports and dashboards, tracking key KPIs such as ROI, engagement, reach, conversions, and customer retention.
- Provide clear, insightful analysis and recommendations for campaign improvements based on data trends and insights.

Advanced Analytics & Business Intelligence:
- Perform advanced analytics, including customer segmentation, lifetime value analysis, attribution modeling, and predictive modeling, to guide marketing strategies and customer experience enhancements.
- Use statistical techniques to conduct A/B testing, identify patterns, and make data-backed recommendations for media planning and customer experience optimization.

Data Visualization & Reporting Tools:
- Build and maintain dashboards in tools such as Tableau, Power BI, or Google Data Studio, presenting complex data in an easy-to-understand, visually compelling format.
- Prepare regular and ad hoc reports for internal teams and clients, highlighting campaign effectiveness and strategic insights.

Collaboration with Cross-Functional Teams:
- Work closely with the media, market research, strategy, and customer experience teams to provide data-driven insights that inform campaign planning, media buying, and content creation.

Continuous Improvement & Innovation:
- Stay up-to-date on the latest data analytics tools, media reporting technologies, and industry best practices.
- Recommend and implement process improvements to enhance data collection, analysis, and reporting efficiency.

- Bachelor’s degree in Data Science, Statistics, Marketing Analytics, or a related field.
- 2+ years of experience as a Data Analyst, ideally within media, advertising, or a data-driven environment.
- Strong analytical skills and proficiency in SQL, Excel, and at least one statistical programming language (Python or R).
- Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
- In-depth knowledge of media metrics and digital analytics tools (Google Analytics, Facebook Insights, etc.).
- Proven ability to distill complex data into clear, actionable insights.
- Detail-oriented with excellent organizational and problem-solving skills.
- Strong communication skills, with the ability to present insights to both technical and non-technical stakeholders.

About the Company

A full service media planning and buying agency geared to offer solutions that span across industries and borders.

A decade worth of experience, a solid ear on the pulse of the market and a keen eye for finding the perfect fit for each communication. This is what makes us the right media partner.

At Team Red Dot, we take the time to understand your brand and marketing objectives. Global access combined with local insights have enabled us to build an extensive web of media expertise to give you bespoke solutions.