Demonstration Executive

Job description / Role

About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare, employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa. Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enable the organization to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

The purpose of the Demonstration Executive is to provide professional machine operation and maintenance training to customer operators and maintenance teams on construction machines (excavators, wheel loaders, haulers, and others) and air compressors, ensuring correct and safe usage of the company's construction machinery. This includes demonstrating operational procedures, conducting practical training, and delivering technical guidance to maximize machine efficiency, safety, and lifespan. The position directly supports customer satisfaction, machine performance, and long-term brand reputation.

What you will do

• Conduct on-site machine operation demonstrations for customer operators.
• Deliver structured training programs covering pre-start checks, starting procedures, operational techniques, safety practices, and shutdown procedures.
• Train maintenance staff on preventive maintenance, daily inspections, and basic troubleshooting.
• Ensure customers understand machine functions, options, and correct usage to prevent misuse and downtime.
• Prepare and maintain training materials and presentations.
• Evaluate operator skills and provide recommendations for improvement.
• Coordinate with the service team to address technical questions and feedback from customers.
• Maintain accurate training records and submit training completion reports.
• Uphold the company's safety and quality standards during all demonstrations.

Required skills to be successful

• Experience in operating construction machinery.
• Technical knowledge.
• Customer management.
• Valid UAE driving license for vehicles and heavy equipment operating license.

About the team

Reporting to the After Market Manager and working closely with broader internal and external stakeholders.

What equips you for the role

• High school diploma or vocational training in mechanical, automotive, or heavy equipment field (preferred: technical diploma).
• Hands-on experience in operating construction machinery such as excavators, wheel loaders, and articulated haulers.
• In-depth knowledge of pre-operation checks, warm-up and cool-down procedures, operational best practices, and shutdown protocols.
• Good understanding of machine functions, attachments, and optional features.
• Strong communication and presentation skills.
• Valid UAE light vehicle driving license.
• Valid UAE heavy equipment operating license.
• Willingness to travel extensively and work outdoors in varying conditions.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia, and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing, and aftersales, and we are firmly established as the regional representative of some of the world's most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers — from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.

What keeps the company moving forward is a 9,000-member strong team, with inspiring possibilities for growth throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.