Digital and Social Media Marketing Manager

Job description / Role

At DarkMatter, we are building an organisation of specialists to provide the ultimate integrated cyber security protection available. Whatever the scope, scale or sensitivity of our clients' work, we'll assess their risks, resolve their vulnerabilities and always keep them ahead of the threat, offering them the best possible products and solutions.

The Role:

All DMG marketers should be excellent communicators, proactive problem solvers and action-oriented team players. They must demonstrate commitment to producing high quality work in a fast-paced environment, working to tight deadlines. They should have a positive, flexible, can-do attitude and able to build strong working relationships within the Marketing & Communications team to achieve outstanding results together. They should also take personal responsibility to grow their understanding of our business, our markets, and our business environment and shape their marketing efforts to influence the success of marketing programs to drive the right business outcomes.

As a Digital and Social Media Marketing Manager, you will:


- Strategic thinking: responsible for all strategic online initiatives for DarkMatter from ideation to execution.
- A passion for all things digital: the ability to understand all available media channels, opportunities and the agility to stay ahead of the curve and leverage the relevant channels for our business and brands and to know what works.
- An analytical mindset: understand and implement analytics and insights to drive outcomes and to optimize future campaigns. Leverage tools to provide actionable metrics to prove the value of activity with real data.
- Be a creative thinker and story-teller: work with our creative department and copywriter to develop outstanding copy and visuals that tell the DarkMatter story consistently and to the highest standards.
- Use your design skills to work with the team to refresh our website design to reflect our evolving business strategy and the DarkMatter brand story.
- Develop website traffic plan, creating objectives and benchmarks.
- Optimize website and social media channels for SEO.
- Understand the changing social media landscape and develop a social media marketing strategy, (including paid social media advertising), with the analytics and insights to create audiences.
- Develop email marketing strategy and platform.
- Leverage industry events and manage digital and social media marketing for key events including HITB+
- Develop creative / digital agency briefs for key programs of work and manage briefings, RFPs, pitches.
- Manage agencies to agreed scope of work, within budget and to deadlines.
- Skillfully build relationships within the team (Media Relations, Creative Department, Pipeline Marketing, Events, Communications), within the company business units and outside of the company to deliver outstanding results.
- Presenting marketing & communications plans to senior management, sales and marketing teams
- Monitor, report and review digital and social media marketing effectiveness

Requirements

To bring your dream to life, you'll need:


- Strong understanding of social media and website metrics and best practices.
- Strong analytical and project management skills
- Proven experience in email marketing, lead generation and SEO.
- Knowledge of HTML and CMS systems.
- Strong communications skills to advocate for brand.
- Strong influencing skills to work across the company with key business practices and functions.
- Collaborative and able to work closely with the marketing & communications team and others to ensure a cohesive, coordinated and integrated approach to marketing campaigns.
- Good understanding of paid, owned and earned channels and ability to maximize marketing campaigns.
- Strategic approach to planning campaigns with clear objectives and outcomes.
- Superior writing and presentation skills.

Required Qualifications: Bachelor's Degree in marketing or related field; or equivalent industry experience in B2B digital marketing.

Working in Abu Dhabi

At DarkMatter, we're turning our biggest ideas into reality in the fastest moving and most dynamic city on the planet. Working here, you'll lead technical innovation in the region while taking advantage of all Abu Dhabi has to offer. From first class healthcare and education, to superior living accommodations and cultural attractions, you'll find your ideal career and more in this global crossroads. The UAE is one of the safest and most secure areas in the world. And with its location between Europe, Africa and Asia, you'll expand your worldview in just a short flight. But you won't have to venture far from the city to experience its diversity. You'll find people of over 50 nationalities working in the DarkMatter Group. Join us and see that while far away from the concrete tech jungle, Abu Dhabi is an oasis where your latest innovations will thrive and grow.

About the Company

DarkMatter is transforming the cyber security landscape. Headquartered in the UAE and operating globally, we're the region's first and only fully integrated digital defence and cyber security consultancy and implementation firm. Our elite team of global experts deliver advanced, next-generation solutions to governments and enterprises across the cyber security spectrum.

We help clients simplify the enormous complexity of today's ever-evolving cyber threats. Our vision is to protect the future by securing its technologies. Innovation and Research are cornerstones to our development and the activities in these areas underpin our entire range of offerings, including Secure Communications, Public Key Infrastructure and Big Data & Analytics products.