Digital & CRM Marketing Manager - Level Shoes

Job description / Role

Retail and Distribution Group based in the MENA Region, in 12 countries, with 12, 000 employees. We operate in the avenues of fashion, beauty and media. We have over 100 entities under our umbrella Group called 'Chalhoub Group'.

Digital & CRM Marketing Manager - Level Shoe

Are you a Digital Specialist with extensive knowledge and experience in CRM and ecommerce

Chalhoub Groups is currently looking for someone to join the Level Shoe team to further grow and strengthen their Digital operations.

The Digital Marketing Manager will take the leadin defining and optimizing the brand's digital marketing strategy and running the digital marketing campaigns to increase online brand awareness and engaging with its customers online. He/She is responsible for managing the human capital in his/her area, ensuring excellence of marketing performance.

* Digital Marketing - Covering brand & e-commerce, Strategy
* Overseeing implementation of strategy
* SEO - liaising between agency & web development company to ensure site is optimised; looking at user experience / search engine latest specifications and requirements / advise on content optimisation - keyword use etc.; prioritise any recommended enhancements; see these delivered
* SEM - paid search, paid social, display advertising, dynamic remarketing
* Analysis of traffic - source, performance by channel, budget realignment accordingly
* Ensuring correct tagging of all activity to ensure accurate attribution / assisted or final, for all conversion
* Setting and revising KPI's based on current performance, continued maturation of the site, industry standards - focus on ROI, CPA, CTR to Conversion
* Effective reporting on the above
* CRM Strategy - covering online & offline
* Data capture, analysis, segmentation
* Customer insights from quantitative data & qualitative client surveys
* Customer tiers, leading to clientelling focus (customer contact strategy) and loyalty programme development
* Email communication - strategy, implementation, content, targeting, analysis
* Social Media Strategy
* Implementation
* Content planning
* Analysis
* Community management
* Content Strategycovering website and social media channels, to build brand equity, engagement and drive performance
* Merchandising Some knowledge of optimal merchandising strategy to increase performance, conversion matrix etc. from a user experience point of view (filtering / category arrangement / check out process etc.)

Requirements

* Degree in IT/Digital or related field

Previous Experience
* At least 7 years of all-encompassing digital and ecommerce exposure (website, mobile, social media, analytics etc)
* A deep understanding and insights into the Middle East digital consumer base
* Must have previous Retail experience

Linguistic Skills
* English: Excellent written and spoken requir
* French: preferable but not necessary
* Arabic: highly preferable but not required

We can offer you:
* The opportunity to take your career to the next level with an exciting, unique Chalhoub Own Concept experience
* The chance to live and work in a dynamic regional retail hub
* Staff discounts at all participating Chalhoub partner brands

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.