Digital Executive

Job description / Role

• Content creation based on the approved strategy and personas - working with the internal design team and generating assets needed.
• Social Media Marketing- creating, managing and growing the company's presence through the website, blog, Twitter, Facebook, YouTube, Instagram, Snapchat and other strategically relevant online properties.
• Customer relations: Manage online communities by coordinating with cinemas and then responding as per guidelines.
• Social Media community management as per KPI's to keep the audiences engaged.
• Digital Public relations- supporting the team managing the media requests and making sure influencers are vetted and managed as per the strategy.
• Communications/marketing strategy - The Digital Executive, is responsible for executive strategic marketing/communications plans.
• Analytics - Using Google Analytics, SocialBakers and other measurement tools to provide reports on metrics, and present in good time for meeting agenda.
• Reporting on all campaigns & Weekly/Bi Weekly reports on the performance of all Social and Digital channels.
• Understanding of content management systems to build content on live platform and ensure all movie material sources from e-distributors, reformatted and published according to the timeline.
• Ensure all content on the website is 100% correct and uploaded in good time to ensure revenue driving strategies are met.
• Set and implement social media and communication campaigns to align with marketing strategies.
• Provide engaging text, image and video content for social media accounts.
• Respond to comments and customer queries promptly.
• Monitor and report on feedback and online reviews.
• Support SEO requirement as needed i.e. back lining, key word searches and more.
• Organize and participate in events to build community and boost brand awareness-take photos and publish content.
• Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
• Liaise with Development and Sales departments to stay updated on new products and features.
• Build relationships with customers, potential customers, industry professionals and journalists.
• Stay up-to-date with digital technology trends.
• Flexible to take on any other digital support tasks within the team.

Requirements

• Bachelor's degree in communications or relevant discipline from an accredited institution.
• 2-4 years of relevant work experience
• Fluent in Written and Oral-English & Arabic
• Excellent IT skills (Ms Office, Adobe)

About the Company

Novo Cinemas is home to the most innovative entertainment experiences in the GCC, offering each visitor A Great Time Out since 2014. We are one of the largest cinema chains in the Middle East because we push boundaries, pioneer change, and consistently strive for the "new". We began our legacy by introducing the region to such evolutionary technologies as the largest IMAX with Laser in the MENA region, online booking, e-kiosks and the first cinema-dedicated mobile app.

Novo Cinemas takes pride in showcasing the latest viewing technology, being acknowledged as the regional leader in cinema innovation when bestowed with the Most Innovative Cinema award at ComiCon ME 2017. This award is a testament to our dedication to providing customers with the most state-of-the-art movie-going experiences possible.

Our theaters are cinematic experience hubs creating lasting memories for every customer. Novo brings movies to life, letting guests choose from 2D, 3D, 4D, IMAX with Laser, ATMOS and luxury 7-Star VIP suites for their comfort. Supporting the in-theatre entertainment are bespoke gourmet menus, the latest trends in cinema snacks including frozen popcorn, fresh crepes and healthy treats. We are committed to providing every community with a personalized and outstanding entertainment experience placing cinema-goers at the forefront. Known as a destination for regional premieres, we are proud to host the most anticipated preview screenings. In addition to blockbuster releases, Novo offers corporate and private group bookings as well as alternative content such as live boxing, cricket and football matches and the performing arts. Films can be as informative as they are entertaining and Novo's commitment to education is reflected in our wide range of stunning IMAX documentary films available for private school bookings.

There are currently 158 screens across the GCC, ongoing expansion will see our numbers grow to over to 220 screens in more than 20 cinemas in four markets by 2019. Novo Cinemas. A Great Time Out! www.novocinemas.com