Digital Marketing Analyst

Job description / Role

Want to work on next-generation, cutting-edge products and services that deliver outstanding value and that are global in vision and scope? If yes, we need your expertise!

Our client offers innovative solutions that enable CMG to execute with agility, drive closed-looped marketing, and achieve operational excellence; optimizes data, tools, people, and process.

• Partners with various CMG channels to deliver data-driven insights in the form of dashboards/reports, which help make informed decisions
• Provides end-to-end support around database management, reporting, and maintenance activities
• Proactively identifies opportunities for automation and reporting

Work you will do:

Your responsibilities and role demand:
• Develop and executes campaigns for account/contact based marketing, lead generation, lead nurturing and understand the campaign objectives.
• Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
• Must be able to define KPIs, create reports, and analyze campaign performance. Also, should be able to create recommendations to continuously improve campaigns
• Should be proficient with managing marketing automation processes and proactively research and implement latest best practices and strategies.
• Define and implement new marketing automation methodologies that will maximize efficiency.
• Define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance

Salary:
AED 96,000 to 135,000 per month inclusive of fixed allowances.
Additional benefits: The pay rate will be determined, based upon geolocation & experience

Requirements

Skills & Experience required:

• Hands on experience in creation of medium to complex campaigns
• Expertise in creation of Assets like segments, shared lists, shared filters & email templates
• Creation of insights reports and scheduling them to provide regular updates to stakeholders
• Understanding of marketing, sales, customer/client experience domains and best practices would be helpful.

Educational Requirements:

• Bachelor's degree, or equivalent experience.
• Masters will be an added advantage.
• In addition, successful candidates will also have the following preferred skills:
• Ability to work independently, manage small engagements or parts of large engagements
• Strong problem solving and troubleshooting skills with the ability to exercise mature judgment

About the Company

OUR VISION

At study abroad, we have a strong commitment to education and career development. Our aim has always been to help international students study in a country of their choice. We are passionate about bringing international grade education to the doorsteps of our students from all over the globe.

We aspire to become the world’s leading global education advisory by connecting our students to our huge network of opportunities across the globe.

OUR MISSION

Transparency and Integrity are the two most important building blocks we believe in for the admissions process at Study Abroad. We are committed to the highest ethical standards. Study Abroad programs are designed to handhold students and help them in exploring best-fit university options, applying to multiple universities through a single application form system. Our organisation and our counselors pledge ethical and clarity in mind attitude in our interactions with our students and their families.