Digital Marketing and Social Media Executive

Job description / Role

Description

AHS, a leading name in the real estate industry, is seeking a passionate and creative social media executive to join our dynamic marketing team. In this role, you will be responsible for managing our social media presence across various platforms, creating engaging content, and driving audience engagement. This position is ideal for someone who is tech-savvy, has a keen eye for detail, and understands the nuances of effective social media marketing.

Responsibilities

• Develop and implement comprehensive social media strategies to enhance our brand visibility and engagement.
• Create, curate, and manage high-quality content across social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor social media trends, audience preferences, and competitive activity to inform content strategy.
• Collaborate with the marketing team to align social media efforts with overall marketing goals and campaigns.
• Track and analyze social media metrics to measure the success of campaigns and optimize future strategies.
• Assist in the planning and execution of social media advertising campaigns.
• Coordinate influencer and media relations ensuring smooth communications and collaboration.
• Stay updated with the latest trends and best practices in social media and digital marketing.
• Collaborate with the sales and marketing teams to align digital strategies with overall business goals.
• Manage paid advertising campaigns on social media and search engines to drive traffic and generate leads.
• Optimize website content for SEO to improve organic search rankings and visibility.
• Coordinate logistics for marketing events and digital campaigns.
• Handle correspondence, reports, presentations, and other business-related requirements.

Requirements

• Proven experience as a social media executive or in a similar role (minimum 3 years).
• Proven experience handling social media luxury brands.
• Strong understanding of social media platforms and best practices.
• Proficiency in social media management and analytics tools.
• Excellent written and verbal communication skills.
• Creative and innovative mindset with a passion for storytelling.
• Ability to work collaboratively in a team environment.
• Strong organizational and time-management skills.
• Ability to analyze data and interpret insights to improve social media strategies.
• Professional skills in Microsoft Office (Word, Excel, PowerPoint) and marketing software.
• Bachelor's degree in marketing, communications, or a related field is preferred.