Digital Marketing Executive

Job description / Role

Overview
• Assisting in the formulation of strategies to build a lasting digital connection with customers – taking Experience First online
• Planning and monitoring the ongoing company presence on social media (Instagram, Facebook, YouTube, Twitter, Snapchat)
• Launching optimized online advertisements to increase company and brand awareness

Responsibilities
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO, PPC and SEM efforts (keyword, image optimization etc.)
• Prepare online newsletters, blogs and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with social influencers across the Middle East
• Establish and maintain a content calendar on a monthly basis

Requirements

• Proven experience as Digital Marketing Executive or similar role, ideally within the retail sector
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing and creation
• Analytical mindset and critical thinking
• Fun and outgoing personality
• Excellent communication and interpersonal skills

About the Company

Where Best Friends Are Made Maxine Clark is one of the true innovators in the retail industry. During her successful retail career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores. In 1997, she founded Build-A-Bear Workshop, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, Mexico and the Middle East. The company extends its in-store interactive experience online with its award winning virtual world at buildabearville.com.