Digital Marketing Executive

Al Mana

Dubai, UAE

Ref: HP129-210

Job description / Role

Employment: Full Time

Objectives: The Digital Marketing Executive is a creative individual who will be responsible for the digital strategies on online platforms. The incumbent would primarily be responsible for social media content writing and management, digital marketing support and reporting. Our business is fast paced, exciting and dynamic, based in Dubai head office and we are seeking a quick moving and flexible person, who thrives in a busy environment who has a genuine love for sports.

Main responsibilities:
• Plan and execute digital marketing plans and campaigns on behalf of GO Sport, Courir and NBA
• Manage social media marketing campaigns and competitions
• Day to day social media account management developing relevant topical content to reach brands target audience
• Regularly update and manage online content highlighting any key activities such as launches of new products or promotions
• Review all content on digital platforms to ensure content is optimized and in line with requirements, is relevant to the consumer market and language is reflective of the Company brand
• Edit and post videos, podcasts and audio content on digital platforms
• Work on Search Engine Optimization of websites
• Creation of editorial and content calendars in a timely manner, ensuring execution of this is also within agreed timeframes
• Manage and execute all in store digital content in line with brand value and guidelines
• Prepare monthly metric and insight reports for all platforms
• Support with online content creation for all digital assets and platforms
• Utilize the content management system in line with company needs and guidelines
• Track and analyze traffic flow and provide regular internal reports
• Identify new trends in digital marketing, evaluate new technologies and their use for our brands
• Continually optimize digital touch points to ensure customers have a reason to return to the site
• Assist with content improvements by proactively researching competitor activity in the local and international market in order to ensure a par is maintained
• Ensure all products are uploaded onto the website in a timely manner and as per company guidelines
• Categorize products in line with company guidelines to assist ease of customer discovery and to generate positive engagement
• Analyze and propose improvements and produce relevant reports related to analytics or any issues
• Assist the Marketing team with copy for promotional activity through online marketing, email activity etc.
• Support the Marketing team providing assistance for working alongside 3rd party agencies

Requirements

University Qualifications: High School Diploma
Nature and length of previous experience: Minimum 4 years’ experience in a similar role

Specialist knowledge:
• Computer Proficiency
• In depth knowledge of SEO criteria
• Website Content
• CMS and Email Template Programs
• Photoshop/ InDesign/ Adobe illustrator/ Publisher
• Copywriting
• Google analytics/Google Ad Words

Additional Preferred Skills:
• HTML/CSS
• Social media platform
• Designing and coding emails
• Landing Page design and creation

Soft Skills and Personality traits:
• Attention to Detail
• 1st class Communication Skills (Written and Verbal)
• Initiative
• Organizational Skills
• Team Work

Language Fluency: English is essential, Arabic is an advantage

About the Company

Al Mana is one of the largest and most diversified groups in the region, operating over 55 companies in 8 countries and employing over 3500 personnel. Industries that we operate in include automotive distribution and services, real estate and investments, retail and luxury fashion, F&B, engineering, technology, media and entertainment. The group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Operating over 300 outlets, Al Mana represents some of the largest and most successful brands in the world.

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Marketing Executive salaries in UAE

Average monthly compensation
AED 6,500

Breakdown available for industries, cities and years of experience