Digital Marketing Executive

Job description / Role

- Plan, create, and manage PPC campaigns across a variety of channels
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure ---PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry trends

Salary:
AED 3,000 to 4,000 per month inclusive of fixed allowances.

Requirements

- Experience with Google Analytics, Google AdWords, and Facebook Business
- Functional experience with all channels of Social Media
- Advanced knowledge of Microsoft Excel and PowerPoint
- Strong attention to detail
- Strong interpersonal skills, listening skills, and an articulate presenter
- Excellent writing proficiency and content creation skills
- Creative Thinking
- Analytical skills
- Research and problem solving skills

About the Company

Yardstick Marketing Management is an integrated consultancy that delivers accountable, effective and thought-provoking PR as well as handle all aspects of media operations.

The firm is new yet the key personnel boasts of numerous years in senior PR and journalistic roles in the Middle East and around the world. They have handled the biggest clients, covered the biggest stories and have the ear of decision makers and media heavyweights as well as the vital 'beat' reporters. Integrated PR can be wrapped around your marketing activities to create greater impact and improve effectiveness, irrespective of the nature of your industry.

What makes Yardstick different at the outset is that we are taking a multi-channel approach to PR, broadening your reach and energising your investment. Our approach combines the structure and discipline of management consultancy with the incisiveness and creativity of the best journalistic practices.