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Digital Marketing Executive

AccorHotels

Dubai, UAE

Ref: RP714-6606

Job description / Role

Employment: Full Time

This is a new kind of hospitality, grounded in the spirit of discovery, the fantasy of nightlife and the adventure of connection. Hyde is more than a brand, it's a state of mind.

THE HYDE DUBAI

Hyde Hotels, Resorts & Residences, part of the world-leading Accor group; opened the first Hyde hotel outside of the United States, Hyde Dubai Business Bay, in close proximity to the iconic Burj Khalifa directly fronting the Business Bay canal and promenade.

Hyde Hotel Dubai Business Bay, a five-star hotel, opened their doors in Q4 2021. The 276-rooms, all with balconies, is a mix of gracious standard rooms and luxurious suites with views of the Dubai Canal, the Dubai skyline and the iconic Burj Khalifa - the tallest building in the world.

Hyde Hotel Dubai will feature three incredible culinary experiences including the Mediterranean concept, Cleo MediterrĂ¡neo, contemporary Japanese from Katsuya, hand-crafted burgers from Hudson Tavern. Also on the property is The Perq, a coffee concept, a lobby lounge, and Hyde pool & lounge as well as a spa, male/female salon, fitness center, a swimming pool and retail area. The hotel's public areas, guestrooms and Cleo was designed by Ciarmoli Queda Studio. Katsuya, Hudson Tavern and Hyde pool and lounge designed by Tristan Plessis Studio.

The Position

To assist the Marketing and Communications Manager in crafting, developing and managing the overall Digital Marketing strategy of the hotel, in order to reinforce the corporate identity and execute internal and external digital projects and initiatives with proficiency .

KEY ROLES & RESPONSIBILITIES

- Develop and execute the annual Hotel Digital Marketing plan
- Develop a comprehensive Social Media presence (Annual Plan & Monthly Plan)
- Manage the hotel data acquisition and E-mail marketing campaigns
- Manage and execute the hotel e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms.
- Ensure hotel website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
- Manage strategic alliances with online travel agencies such as Expedia, Booking.com and Expedia travel ads
- Attend designated in-house and external training and seminars
- Attend departmental and hotel meetings as required
- Entertain customers, bloggers and Digital partners in all outlets as necessary
- Develop relationships with key digital marketing media players and the travel industry
- Build and maintain positive relations with Dubai Regional Offices
- Maintain complete knowledge of all hotel services/features
- Promote positive relations with guests and employees
- Maintain high level of knowledge of the Hyde product and the competitor's product
- Maintain good relationships with counterparts at competing hotels; promote all Hyde properties whenever possible

Requirements

PERSONAL ATTRIBUTES

- Ability to prioritize, organize work assignments and maintain follow-through
- Perform job function independently with minimal supervision, even under pressure, but also work cohesively as a team
- Ability to ensure security and confidentiality of guests and hotel data
- Ability to enforce hotel's quality procedures, etc.
- Clear thinker who can analyze and resolve problems with good judgment
- Outstanding writing and oral communication skills
- Ability to interface confidently with high-profile customers and media

Qualifications

- Bachelor's Degree

EXPERIENCE

- Minimum 2+ years' experience in hotel operations, related to or preferably in Digital Marketing field and online advertising.
- Familiarity with Content Management systems is a must.
- Basic HTML & Coding knowledge an asset
- Comfortable working with Adobe creative cloud products
- Familiarity with Google Analytics or other web analytics tools and metrics
- Past experience purchasing online display advertising and coordinating online campaigns
- Knowledge of search engine optimization/marketing practices also an asset

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.

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