Digital Marketing Executive

Job description / Role

As a Digital Marketing Executive at our renowned Medical Consultancy client in Dubai, you will play a pivotal role in enhancing their online presence and driving engagement across various digital platforms. Your expertise will help elevate their brand in the hair transplant, dental, and plastic surgery sectors, attracting prospective clients and building lasting relationships.

RESPONSIBILITIES:
- Lead the redefinition of brand identity as our client expands into new ventures, ensuring consistency with their core values.
- Develop and implement effective digital marketing strategies to boost brand awareness and lead generation.
- Manage and optimize end-to-end marketing campaigns across SEO, PPC, email, and social media platforms to generate leads and optimize conversions.
- Create engaging world class content for websites, blogs, and social media that resonates with, engages and builds trust with potential clients
- Analyze and report on campaign performance metrics, providing insights for continuous improvement.
- Manager PR efforts to enhance brand visibility and reputation in key markets
- Collaborate with medical professionals and the creative team to ensure accurate representation of services offered.
- Conduct market research and competitor analysis to identify new trends and opportunities for growth whilst differentiating our client across all market sectors they operate in
- Maintain and update their website and social media channels to ensure they remain current, relevant and engaging.
- Build and nurture a community of followers and clients through regular communication and relationship management.

CANDIDATE PROFILE

This client operates in an image conscious sector so exceptional personal grooming is essential for this role and they have a formal business attire dress code for all employees.

In addition you will need to evidence:
- Bachelor's degree in Marketing, Communications, or a related field.
- Exceptional knowledge of performance marketing tools, analytics platforms and content creation
- Proficiency in UI/UX design tools, CRM systems and social media trends
- Proven experience in digital marketing, preferably in the healthcare or consultancy sectors.
- Strong understanding of SEO, PPC, and social media marketing strategies.
- Excellent written and verbal communication skills in English is absolutely mandatory; proficiency in other languages is a plus.
- Creative mindset with the ability to generate innovative ideas for engagement.
- Proficient in using marketing tools and software (Google Analytics, SEMrush, social media management tools).
- Ability to analyze data and derive actionable insights to improve marketing efforts and convey ideas to senior management.
- Detail-oriented with exceptional organizational and project management skills.

Salary:
AED 8,000 to 10,000 per month inclusive of fixed allowances.
Additional benefits: Health care, air ticket, visa and an excellent commission plan

About the Company

KERSHAW LEONARD "WE CHANGE PEOPLES LIVES"

Who we are:

Founded in September 1999 The Kershaw Leonard Group was based upon professional recruitment practices laid down by the UK Institute of Employment Consultants whose values are still at the core of our success today.

Inherently we believe that recruitment is a people business not a CV processing business and as such we take time and care to make sure we understand the needs of both our Clients and our Candidates.

Such attention to the care side of our business together with the sheer length of time we have been established has given us a unique position. We regularly attract top class candidates who only want to work with Kershaw Leonard as they trust our confidentiality and professionalism. Similarly, more than 75% of the clients we work with come back for more when they have a new position to fill.

What we do:

Kershaw Leonard Group places exceptional talent on a Global scale. Our winning strategy is to partner very closely with a small number of clients so we can really understand their objectives, needs and aspirations in a way that allows us to intuitively know the kind of cultural fit they are looking for when the time comes for them to recruit new talent. Then once that talent is on board and part of the client’s team, to assist wherever is needed to improve performance and leadership skills

Why Us:

The Kershaw Leonard Group is more than just a recruitment agency. In addition to KL Recruitment, KL Consulting offers a vast spectrum of skills from our experienced behavioural psychologist and consultants with almost two decades of HR Director level experience in the region.