Digital Marketing Executive

Job description / Role

Experience Required: Minimum 2 years in Real Estate Marketing (UAE)
LOOKING FOR IMMEDIATE JOINER

About the Role

We are looking for a Digital Marketing Executive with proven experience in Dubai’s real estate market. The ideal candidate will have strong expertise in lead generation and a solid track record in managing ad accounts, social media, and integrations across platforms.

Key Responsibilities

- Manage and optimize Google Ads, Meta Ads, and other social media ad accounts for lead generation
- Handle social media accounts including content posting, engagement, and reporting
- Update and maintain the company website (listings, content, tracking codes)
- Set up and manage ad account integrations, CRM integrations, and tracking codes
- Generate and analyze campaign performance reports to improve ROI
- Coordinate with internal teams to align marketing activities with business goals
- Ensure all digital campaigns comply with platform policies and company guidelines

Requirements:

- Minimum 2 years real estate marketing experience in Dubai
- Strong knowledge of Google Ads, Meta Ads, TikTok, Snapchat, and LinkedIn Ads
- Hands-on experience with CRM tools (Zoho or similar) and tracking systems (Pixels, GTM, Analytics)
- Ability to update and manage websites (WordPress or similar CMS)
- Strong understanding of lead generation funnels in the Dubai real estate market
- Proficiency in creating campaign reports and insights
- Excellent communication and organizational skills

Preferred Skills:

- SEO & SEM best practices for organic growth
- Content creation and copywriting for ads, social posts, and landing pages
- Strong knowledge of Google Analytics 4 (GA4), Tag Manager, and conversion tracking
- Familiarity with email marketing platforms (Mailchimp, Zoho Campaigns, HubSpot, etc.)
- Basic graphic design and video editing skills (Canva, Photoshop, Premiere Pro)
- A/B testing and campaign optimization experience
- Knowledge of retargeting and remarketing strategies
- Understanding of marketing automation and lead nurturing workflows
- Ability to manage multiple ad budgets efficiently across platforms
- Strong data analysis and reporting skills with focus on ROI and CPL
- Experience with influencer collaborations or partnership campaigns
- Knowledge of emerging platforms and trends (TikTok, Snapchat, Threads)
- Strong project management skills to coordinate campaigns with creative team.

- Bachelor’s degree in marketing, Business Administration, or related field.
- 2 years of experience in marketing, preferably in the real estate sector.
- Strong understanding of digital marketing and lead generation strategies.

About the Company

Novel Insight Property (NIP Realty) is a Dubai-based real estate brokerage firm committed to redefining excellence in property investment and lifestyle living.

We specialize in curating high-value real estate opportunities across Dubai’s most sought-after destinations, with a focus on luxury, sustainability, and long-term investment growth.