Digital Marketing Executive

Job description / Role

Summary

This role plays a key part in executing the overall digital strategy, including digital media, e-commerce, and social media campaigns for Grand Hyatt Dubai. You will collaborate closely with other departments such as Operations, Sales, Revenue, F&B, and Marketing to gather relevant data and support overall business objectives.

Key Responsibilities:

• Support the digital marketing team in driving direct booking growth and enhancing brand.com performance.
• Create and manage campaigns across all channels, including but not limited to SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing.
• Update and maintain websites and microsites, ensuring all content is current, optimized for search engines, and provides an excellent user experience that drives conversion.
• Manage online listings and respond to guest feedback, building a positive online reputation across review platforms.
• Collaborate with internal teams and external partners to ensure campaign KPIs are met and marketing activities align with the hotel's objectives.
• Track and report on performance metrics, providing actionable insights and recommendations to improve future campaigns.
• Stay up to date with the latest digital trends and best practices to continuously enhance marketing performance.

Qualifications

• Minimum of 1 year experience in marketing, preferably within the hospitality industry.
• Strong understanding of digital marketing channels, including SEO, PPC, metasearch, display, social media, and email marketing.
• Creativity, attention to detail, and a proactive, initiative-driven approach.
• Excellent communication, analytical, and project management skills.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

About the Company

Hyatt was founded by Jay Pritzker in 1957 when he purchased the Hyatt House motel adjacent to the Los Angeles International Airport. Over the following decade, Jay Pritzker and his brother, Donald Pritzker, working together with other Pritzker family business interests, grew the company into a North American management and hotel ownership company, which became a public company in 1962. In 1968, Hyatt International was formed and subsequently became a separate public company. Hyatt Corporation and Hyatt International Corporation were taken private by the Pritzker family business interests in 1979 and 1982, respectively. On December 31, 2004, substantially all of the hospitality assets owned by Pritzker family business interests, including Hyatt Corporation and Hyatt International Corporation, were consolidated under a single entity, now Hyatt Hotels Corporation.