Digital Marketing Executive

Job description / Role

Company description

A unique blend of contemporary design and urban chic, Fairmont Dubai is an icon in the business heart of the city. Fairmont Dubai brings together luxurious surroundings and modern amenities with renowned Fairmont service.

Job description

The digital marketing executive will support the hotel's overall marketing strategy with a strong focus on brand.com performance, food & beverage and rooms campaigns, social media, and digital analytics. The role will help drive traffic, engagement, and conversions across our key channels while ensuring all content is on-brand and aligned with Accor/Fairmont guidelines.

Website & brand.com

• Support the management and optimization of hotel content on brand.com and related landing pages (offers, rooms, dining, meetings, spa).
• Coordinate with corporate e-commerce and brand teams to ensure content is accurate, up to date, and SEO-friendly.
• Upload and update offers, images, and copy as required, ensuring brand compliance.

Performance marketing & OTAs (support role)

• Assist in coordinating with internal and external stakeholders on paid search, display, metasearch, and OTA marketing (e.g. BNSA, TravelAds, MMT, Sojern, Koddi) when applicable.
• Track, collect, and consolidate performance reports from various channels and prepare simple dashboards/recaps for the director of marketing.

Social media & content creation

• Support the planning and scheduling of content across social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Coordinate content shoots, assist with briefs, and liaise with photographers, videographers, and agencies.
• Draft captions and basic copy for social media posts, newsletters, and digital banners, aligned with the brand tone of voice.

Email marketing & CRM

• Assist with preparation of EDMs (copy, images, links, testing) in coordination with the cluster/corporate CRM team.
• Ensure all links, UTMs and tracking parameters are correctly implemented to measure campaign performance.

Analytics & reporting

• Support the tracking and reporting of key KPIs (traffic, engagement, conversions, ROAS, etc.) using tools such as GA4, social media insights, and OTA dashboards.
• Prepare regular reports and basic insights to help optimize campaigns and highlight opportunities or issues.

Coordination & administration

• Liaise with internal departments (Rooms, F&B, Revenue, Sales) to collect information, offers and updates for digital channels.
• Assist with vendor coordination (agencies, platforms, partners) and basic administrative tasks (POs, quotations, follow-ups).
• Ensure all digital materials follow brand guidelines and are approved prior to publication.

Qualifications

• Bachelor's degree in marketing, digital marketing, communications, business, or related field.
• 1-3 years' experience in digital marketing, preferably in hospitality, travel, food & beverage, or lifestyle industries (internships and trainee roles can be counted).
• Basic understanding of:
  • Social media platforms and best practices
  • Email marketing and CRM basics
  • Website content management and SEO fundamentals
  • Online advertising concepts (paid search, display, social ads)
• Experience with Google Analytics (preferably GA4) and social media insights dashboards is an advantage.
• Familiarity with design tools (Canva, basic Photoshop or similar) is a plus.
• Strong writing skills in English; Arabic is an advantage.
• Highly organised, detail-oriented, and comfortable managing multiple tasks and deadlines.
• Eager to learn, proactive, and collaborative, with a genuine interest in digital trends and hospitality.

Additional information

Visa requirements:
Please note that you must be eligible to live and work in the United Arab Emirates. We will assist successful applicants with the visa process and provide flights and accommodation.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.