Digital Marketing Executive (Experienced)

Job description / Role

• Plan, set up, and manage Google Search (SEO) to generate high-intent leads.
• Work on top keywords to maintain on google 1st page.
• Manage Meta (Facebook & Instagram) ad campaigns, including audience targeting, creatives, and remarketing flows.
• Continuously monitor, optimize, and scale campaigns to improve CPL (Cost Per Lead) and ROAS.
• Conduct keyword research, audience segmentation, and A/B testing of creatives and ad copy.
• Set up and maintain conversion tracking for calls, WhatsApp clicks, and form submissions.
• Collaborate with the business centre team to ensure ad creatives align with brand guidelines and seasonal promotions.
• Coordinate with the sales team to track lead quality and adjust targeting accordingly.
• Manage retargeting campaigns to re-engage non-converting website visitors and past leads.
• Provide weekly performance reports with actionable insights and recommendations.
• Stay up to date with Google Ads & Meta Ads algorithm changes and industry best practices.

Qualifications & Skills
• Proven experience (1+ years) in managing Google Ads and Meta Ads campaigns, preferably for the Business centre.
• Strong understanding of conversion tracking, GTM, Google Analytics, and Facebook Pixel.
• Hands-on experience with lead generation campaigns.
• Strong analytical skills and ability to interpret performance data.
• Creative mindset for ad copywriting and visual suggestions.
• Knowledge of negative keyword strategies and funnel optimization.
• Excellent communication and teamwork skills.
• Generate leads through Campaigns, Launch Events, Newsletters, Print Ads, Digital Ads, social media, Website.
• Develop and enhance social media presence.
• Three posts per week, per platform
* Branding template for posts
* Images for special occasions
* Instagram
* Facebook
* Tik Tok
* YouTube
• Deliver marketing strategies to locate suitable areas where new initiatives or projects will add business advantage through innovative use of company services.
• Follow up and coordinate with photographer/videographer for the monthly shoot with actors/Influencers or centre images.

What We Offer
• Competitive salary based on experience.
• Employee benefits including annual leave, flight allowance, and Residence Visa, Medical Insurance.

• Job Type: Full-time

Experience:
• 1 year (Required)

Language:
• English (Required)

Salary:
AED 4,500 to 5,000 per month inclusive of fixed allowances.

About the Company

A leading Property and Real Estate in UAE.