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Digital Marketing Lead

A Leading Contracting Group In The UAE

Dubai, UAE

Ref: RP414-66

Job description / Role

Employment: Full Time

The digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns, (ROAS and KPIs),Brainstorm new and creative growth strategies, Plan, execute and measure experiments and conversion tests.

• Collaborate with internal teams to optimize the user experience and the sales funnels
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMRush, Adobe Analytics etc.)
• Experience in running effective Social Media Ads
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience with Programmatic Advertising platforms

About the Company

A leading contracting group in the UAE.

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