Digital Marketing Manager

Job description / Role

Key Responsibilities:
- ACR: Customer Acquisition (main focus), Conversion (measuring the funnel), & Retention (CRM and Engagement).
- The individual’s principal role will be to act as the Digital Marketing lead for the MENA region and shape digital strategy, work with agencies on content creation as well as buying digital media to drive better ROI. In addition, this person will also oversee Brand equity and Sales growth of some growth markets within the region (e.g. Turkey, Morocco, etc.).

Business Acumen & Functional Skills
- Digital media buying experience – performance based.
- Deep knowledge of Google business analytics and tagging.
- Able to get the best out of digital marketing agencies – understands digital KPIs and what is needed to drive them
- Has experience in developing and launching new products (including digital innovations)
- Ability to work well in a cross functional team environment and to sell ideas and plans to our franchise partners
- Has a deep understanding of Arab culture and consumers

Leadership Skills
- Trust - can establish strong working relationship with staff, regional franchise owners and other stakeholders.
- Ambiguity - comfortable working in an ambiguous environment with limited supervision.
- Self-Starter – does not wait for work to land in his lap. Hungry to grow and lead.
- Resilience - right mindset about solving issues and adapting to change.
- Position requires 30% planned travel.

Requirements

EXPERIENCE (and other qualifications): Native Digital Marketer
- Marketing professional with around 8-12 years’ experience working in Food Service, Packaged Goods or Ecommerce companies in the Middle East region.
- He should have a deep passion for digital marketing and have demonstrated in past roles the ability to deploy digital marketing and leverage social media to build the brand and grow sales
- Customer obsessed with a fact based, fast based mindset. High EQ and ability to take along others on a Digital journey.

About the Company

Robert Walters is one of the world's largest specialist professional recruitment consultancies with 53 offices spanning 24 countries.

We've helped thousands of professionals find permanent, contract and interim roles with leading global corporations, small to medium sized companies and innovative start ups. Our specialist recruitment focus includes: accountancy and finance, banking, engineering, operations, legal, IT, sales, marketing, procurement & logistics, HR and support/administration.