Job closed
Ref: MP931-20
Job description / Role
• Work closely with sales and the wider business to develop a fully integrated digital strategy across all channels and mediums, with budgetary responsibility for the same
• Develop, implement, and manage marketing campaigns that promote ADSS.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Manage all PPC and SEO, alongside management of major relationships such as Web development, Viral agencies and Google
• Optimize lead nurturing process and marketing automation through content, social channels, and email.
• Improve the usability, design, content and conversion of websites
• Review, improve and streamline customer journey from general targeting, lead identification, lead and conversion, through to confirmed and active customer – the full online customer lifecycle experience
• Undertake benchmarking, general market research / market analysis and customer research, to identify trends and evolving USP’s which is backed up by solid thinking and clear strategic recommendations
• Guide internal copywriter on developing online content and copy
• Work closely with Sales and IT to ensure that all online activities are fully mapped to our internal systems, CRM and client portal
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Management of SEO, PPC, Social Media and Website Executives, with ultimate responsibility for their remit
Requirements
• Exceptional team leadership
• Highly analytical and results driven
• Solid creativity
• Proven and demonstrable ROI
• Ability to work with full autonomy
• Solid communications in written and spoken English language
• Excellent interpersonal skills
• Strong focus on personal development within the Digital field
• Financial Services marketing is a strong advantage
• Global / MNC exposure is a solid advantage
• Minimum of 5-7 years’ experience in a digital marketing position
• Bachelor degree in Marketing / digital marketing
• Qualified member of the CIM or equivalent.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Up-to-date on the latest trends and technologies in digital marketing.
About the Company
Abu Dhabi-based ADS Securities provides sophisticated forex, bullion and commodities trading solutions to institutional and professional investors.
Current clients include global and regional hedge funds, central banks, asset managers, market-using banks, other non-bank financial institutions and qualified trading professionals.
ADS Securities is the fastest growing Middle East based trading platform which brings together excellence in technology, world class liquidity and international standards of service to provide traders with exceptional spreads and prices.
Located in a stable and resilient marketplace, with a high level of capitalisation, ADS Securities is developing a new and dynamic forex market. Leveraging its relationships with tier 1 primary brokers and liquidity provides and by bringing in regional liquidity, ADS Securities is extending the trading hours of the major markets – bridging liquidity flows from the far-east to Europe, maintaining spreads and prices for 24/7 investors.