Digital Marketing Manager

Job description / Role

Google/Facebook Advertising
• Oversee Daily/weekly/Monthly Spend and ROAS
• Identify efficiency and optimizations
• Oversee Ad Copy recommendations/ A/B testing
• Trouble shoot & coordinate technical feed issue fixes with development
• Oversee & Optimize user experience

EMAIL Marketing
• Partner with digital and brand marketing to create email calendars
• Oversee segmentations and deployments
• Trigger push/product recommendation notifications setup.
• Analyze and report on daily email campaigns
• Develop optimization recommendations
• Schedule, proof and QA email deployments

APP Marketing
• Increasing App downloads.
• App store optimization.
• Sending notification based on the user segments.
• Increasing active users’ month on month.
• Measuring the APP users journey through analytics
• Optimizing APP for high use retention.

SEO & Social media Monitoring
• Increasing Organic rankings for prime keywords
• Increasing search engine traffic
• Ratings & Reviews, Sampling programs
• Oversee HTML Sitemap creation, identify/correct 404 Error.
• Enhancing customer user experience.

Responsibilities will include
• Develop and communicate digital marketing plans, campaign results, and project recommendations
• Plan budget, forecast and track spend per channel
• Own and execute multiple digital marketing channels which include, Email, Paid Social, SEM, SEO, Display, Retargeting, PLAs & Affiliates
• Contribute to sales funnel goals, specifically focusing on increasing new customer acquisition opportunities and engaging existing leads through retention programs
• Regularly test, evaluate, report, and measure results of ongoing campaigns to continuously improve conversion rates.
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines
• Create multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalization, Social Media, Direct Response and Programmatic Marketing to improve customers engagement rates
• Plan operational and promotional actions supporting long-term marketing strategy to increase AOV, reduce churn, improve overall life time value (LTV) and therefore support net revenue growth of the business
• Create sophisticated customer segmentation, tailored offers and identify opportunities for automation
• Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times
• Regularly liaise with the brand marketing, product, analytics and regional teams to design marketing initiatives and test new innovative ideas
• Proactively manage budget to meet the desired balance between ROI and spend, working closely with finance and procurement when necessary
• Analyze monthly and quarterly all results against agreed objectives delivering clear and concise reporting to senior management
• Monitor campaign trends in the industry to improve strategy and competitiveness

Requirements

• 4+ years of corporate and/or agency digital marketing experience.
• A bachelor’s degree in a relevant field, experience working with consumer brands
• Strong interest in online marketing and technology.
• Managing the development, launch of new features and growth of the eCommerce site
• Deep Knowledge in APP Marketing/Analytics
• Expert in social communication and working with digital platforms: Facebook, Instagram, Twitter, YouTube, etc.
• Experience working with internal and external partners across multiple disciplines
• Technical knowledge of websites and digital marketing/advertising methods
• Excellent oral and written communication/presentation skills
• Understanding of media planning principles and core marketing concepts

About the Company

Life Health care Group is the largest retail chain of pharmacies in Middle East with 130+ pharmacies, Health & Wellness Stores and Hypermarkets.

Life Pharmacy offers a wide range of Healthcare products to fulfill the requirements of medicines, cosmetics, lifestyle products and healthcare equipment. The warm and friendly ambiance and great service immediately appeal to anyone entering Life pharmacies. The customer centric philosophy of the pharmacy is apparent in every detail of the outlet, in line with the finest practices worldwide. The aim is to provide an overall customer experience that is pleasant and by far superior to any other pharmacy.

Life Pharmacies stocks a wide range of products in numerous categories in Healthcare retail. One can find all leading world class brands and products in categories like Medicines, Vitamins & Supplements, Sports Nutrition, Skin & Beauty Care, Specialty Home Care, Mother & Baby Care, Orthopedics & Rehabilitation, Personal Care, Homeopathy medicines, Optics and lots more. Don't miss out to check the special offers and Best Prices Guaranteed products which are very competitive. Services: Free Home Delivery, Free Health Screening, Free Skin & Hair Analysis, Health notes Kiosk, Drug Information.