Digital Marketing Manager

Job description / Role

Our client is looking for Digital Marketing Manger. The ideal candidate would be responsible to administrate marketing communications projects by providing strategic advice as needed. Managing the existing team, run existing marketing operations along with expansion of the existing account. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities
• Create, track, analyse and optimize paid search campaigns across Google.
• Monitor and evaluate search results and search performance across the major search channels.
• Understand, manage and optimize new and existing PPC campaign components including, but not limited to ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.
• Develop and execute innovative & engaging campaigns to increase product awareness and sales.
• Manage and maintain updates for large keyword lists through Google Ads Editor.
• Perform daily account management of pay-per-click accounts on Google Ads, Yahoo Ads, Bing Ads, and other search platforms.
• Assist in the maintaining and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Provide creative copy and graphical ad template suggestions.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Communicate to team and management on project development, timelines, and results.
• Work closely with the other team members.

Salary:
AED 96,000 to 135,000 per month inclusive of fixed allowances.
Additional benefits: Incentives + official trips travel expenses+ Medical, disability, and life insurance

Requirements

Professional Competencies
• Passion for search and internet marketing.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management, and time management skills.

About the Company

OUR VISION

At study abroad, we have a strong commitment to education and career development. Our aim has always been to help international students study in a country of their choice. We are passionate about bringing international grade education to the doorsteps of our students from all over the globe.

We aspire to become the world’s leading global education advisory by connecting our students to our huge network of opportunities across the globe.

OUR MISSION

Transparency and Integrity are the two most important building blocks we believe in for the admissions process at Study Abroad. We are committed to the highest ethical standards. Study Abroad programs are designed to handhold students and help them in exploring best-fit university options, applying to multiple universities through a single application form system. Our organisation and our counselors pledge ethical and clarity in mind attitude in our interactions with our students and their families.