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Digital Marketing Manager for an International Professional Services Firm

RecruitMe FZE

Dubai, UAE

Ref: QP103-594

Job description / Role

Employment: Full Time

The Digital Experience Manager works to optimise client engagement across online platforms, and helps in shaping and delivering differentiated digital experiences. The candidate will design client journeys and drive the technical implementation and measurement of new functionality, microsites, data explorers, and web experiences.

Responsibilities:
Digital user experience
• Create a stellar and successful digital experience for all our audience segments, including clients, talent, and media, ensuring that each touchpoint of their journey is effective and engaging
• Improve and manage the UX of the ME website and other digital channels, optimising for traffic, usability and customer experience
• Design user journeys, personas, and information architecture, and conduct usability testing
• Perform competitive analysis and conduct audits of existing digital channels to make sure the firm’s online presence is high quality, effective, easily accessible, and meets target audience needs;
• Compile best practices and identify improvement opportunities
• Conduct SEO reviews and present recommendations, and optimise for mobile

Client engagement and integrated marketing intelligence
• Set up marketing intelligence programs to link data across multiple sources and platforms (including Salesforce client databases, website, social media platforms), in order to understand overall client journeys and touch points
• Understand and map client engagement by leveraging Salesforce CRM, Marketing Cloud, and Einstein Analytics, to derive qualitative and quantitative insights about our existing and potential clients
• Launch Account-Based Marketing (ABM) efforts to understand the firm’s priority accounts and further
drive relationship building, loyalty and share of wallet

Project management
• Plan for and manage the successful delivery of a range of digital projects - including driving UX and functional changes, uplifting existing web pages, introducing new functionality, and developing new interactive microsites or data explorers - along with revenue generated on these projects, and client and team satisfaction
• Orchestrate the work of internal/external teams and vendors for web design and development.
• Define scope and requirements, manage timelines, and communicate issues and status.
• Align with senior stakeholders to gain consensus on website strategy and modifications

Performance analysis
• Analyze metrics and user behaviour on current platforms and manage and assess life cycles. Leverage data to drive initiatives that offer a personalized experience and achieve digital marketing objectives
• Evaluate website traffic according to metrics such as visits, demographics, session length, conversion rate, and more, to measure ROI of newly implemented initiatives and identify other functionality that needs to be optimized
• Develop dynamic dashboards and present them to key stakeholders

Digital strategy
• Assist in the development of the firm’s digital vision, strategy, and key performance indicators (KPIs)
• Assist with the organization’s digital transformation efforts
• Institutionalize new and innovative technologies, solutions and best practices
• Maintain an understanding of emerging industry and technology trends, leveraging knowledge to guide the execution of digital strategies

Requirements

Qualifications:
• 4-5 years of experience working within digital, preferably in digital marketing, user experience, or web development
• Experience working with development and design teams to drive the implementation of digital projects
• Bachelor’s degree - preferably in business, marketing, computer science, or a technical discipline
• Understanding of digital marketing, and core web design and traffic-driving techniques like SEO
• Strong analytical and quantitative skills — Confidence in using data insights to define, challenge and support business requirements
• Ability to apply a mix of qualitative and quantitative analysis techniques to back up assumptions, test hypotheses, and evaluate results
• Understanding of CMS tools such as Adobe Experience Manager or similar
• Knowledge and experience in data platforms such as Adobe Analytics or Google Analytics
• Strong technical acumen, with broad knowledge of technical trends and new solutions; programming experience in HTML / CSS / JavaScript is a plus/not required

About the Company

RecruitME are a specialized recruitment consultancy supplying top tier business support staff to Dubais leading multinational organizations. We carefully source, screen and select only the very best candidates to assist our clients in making easier recruitment decisions faster.

Differentiating ourselves from standard recruitment agencies our consultants have been carefully chosen for their backgrounds in business support for leading multinational organizations. Having been both the client and the candidate previously, we have an insiders understanding of the recruitment process and our clients needs.

What we do:

Specializing in business support positions we can assist in introducing a small selection of experienced administration, finance and human resource candidates with the relevant experience to benefit your business. Our careful screening process ensures that we have met with and can give a concise overview of each candidates skills and current situation before you meet them.

We pride ourselves on sending our clients only the very best available candidates in the market to ensure a simplified, hassle free and timely recruitment experience for all involved.

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