Digital Marketing Operations Executive

Job description / Role

The position is responsible for the implementation of integrated Digital and Social Marketing communications, digital systems and platforms to support in achieving a superior online customer experience and deliver world-class Learning, Shopping and Buying experiences at every digital interaction.

They will interface between business/marketing requirements and digital marketing/technical solutions. They will own and manage multiple digital implementation projects (both communications and technical) monitor project progress, conduct Quality Assurance reviews, resolve implementation related issues, enforce standards (Brand Corporate Identity and User Experience), communicate between and manage both GM stakeholders (internal and dealer) and agencies, provide project status updates to direct Manager, and the successful deployment of projects.

The individual will work cross-functionally internally and across the Dealer and agency network to ensure sound implementation of digital projects at a world-class level. Brands in scope are Chevrolet and GMC.

Requirements

Digital Brand and Retail Campaign Implementation
• Resource planning to ensure availability of resources/stakeholders for timely approval and delivery
• Manage all aspects of the implementation project plan to ensure successful deployment (facilitates, tracks, monitors, define milestones, timelines and deliverables)
• Manage and meet changing requirements of projects
• Conduct QA reviews across multiple digital assets (owned and paid) and ensure optimal delivery in both languages (English & Arabic).
• All approvals to be managed through Proof HQ (online approval system).
• Resolve process and technical issues (and escalate if required) to ensure timely delivery
• Enforce implementation of standards (CI and UX)
• Compile status documentation and communicate to direct Manager
• Compile documentation for Customer Contact Centre for them to manage campaign queries
• Coordinate transfer of assets between brand and dealer agencies
• Manage implementation of retail campaigns on respective dealer sites in liaison with Dealer agency
• Manage a coordinated deployment between brand and dealer retail campaigns
• Manage asset distribution within dealer network
• Project close-out reporting

Website Management (Platform Implementation and Ongoing Maintenance)
• Interface between business requirements and digital marketing/technical functional capabilities utilizing project management skills
• Work closely with multi-disciplinary team members to understand and define pre and post deployment requirements (scope)
• Project manage the implementation of digital projects
• Conduct a QA process across country and dealer network sites for functionality
• Testing includes both manual (content) and functional (functional testing includes form testing, data transfer verification, bug testing, cross platform, etc) in collaboration with agency partners
• Document defects and timely resolution management of them (This includes ongoing management and resolution of issue logs)
• Implement the CMS migration project (Implementation of multiple websites through a CMS platform within the region with close liaison to global office.)
• Scope and implement ongoing platform enhancements based on business requirements
• Status reporting

About the Company

General Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.

With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.

GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the companys operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.

GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.