Job description / Role
This job is for those who live and breathe PPC campaigns especially Google Adwords and will require mastery and creativity on running paid ads. The opportunity is best suited for
candidates with few years of experience and has gained expertise in maximizing the results of a PPC campaign. We would prefer candidates who have proven track records by giving references or detailed statistics of their CTRs, Conversions and other major metrics crucial to the campaigns they ran or have run before.
• Develop, manage and optimise PPC & Display campaigns which exceed KPIs
• SEM and Social Ad campaign set-up, management and optimization
• Communication and management of third party leads suppliers
• Work closely with the SEO and Web development team to build on the existing SEO strategies to improve SERP rankings
• Prepare reports using internal data and Google Analytics to assess performance
• Track KPIs to assess performance and pinpoint issues
• Conducting advertising campaigns in Google Adword and other PPC channels
At least 2-3 years experience with Google Adwords, LinkedIn Ads or Facebook Ads:
• Campaign setup and management
• Working knowledge of SEO, both technical and on-page.
• Proficient in using SEMrush, Google console, Google analytics or similar tools
• Experience using marketing automation, CRM or CMS system such as Hubspot, Marketo, Salesforce, etc.
• Ability to work smoothly with a diverse team and across departments
• Quick thinker with strong logical ability and excellent communication skills in English
About the Company
Stafford Global are pioneer providers of DBA, MBA, MSc, MEd, PGCE & TESOL degrees courses, from some of the best UK universities. Our course portfolio consists of Distance Learning and Online Learning Degrees, and is available to students in Africa, Asia, Canada, Europe & the Middle East.
For more than 26 years Stafford Global has held strong to our mission – to help students achieve a degree from the world’s best Universities, without the need to disrupt their career or personal commitments. Stafford Global offers students carefully selected DBA Doctorates, Part-time MBAs, Online MBAs, Online Masters degrees and diploma-to-degree programmes, guiding them in choosing the right UK degree for their personal and career aspirations, to assisting them in making a successful application. We are proud to have helped over 20,000 graduates attain their dream and live a better life.
Established in 1993, our Higher Education Consultant Hubs in global markets provide administrative support to students in Asia, Africa, Canada, Europe, Levant and the Middle East.
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