Digital Marketing Specialist

Job description / Role

The Digital Marketing Planning & Activation Manager will deploy marketing strategy and activities, with a focus on developing, implementing, tracking and optimising the digital marketing platforms and initiatives across all digital channels.

Candidate will have a strong grasp of current marketing tools, platforms, technologies and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This role will work directly with internal support teams, agencies and vendors to complete projects and campaigns on time and on budget.

Requirements

• Possess a deep understanding of leading global digital marketing, with knowledge of best practice in the area of online marketing and measurement
• Demonstrate significant experience (7+ years) within a digital marketing and/or marketing planning and activation role
• Demonstrate strong brand expertise
• Proven knowledge and experience in leading and managing campaign advertising and media buying including display across all channels (including social)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, etc.
• Experience in overseeing the development and optimization of websites and UX
• General understanding of technology aspects of digital platforms, automation and integration across platforms
• Strong analytical skills and data-driven thinking with solid knowledge of website analytics tools with proven excellence in deployment, performance and testing
• High command of the English language, both written and verbal
• Effective presentation and communication skills
• Excellent attention to detail with excellent planning, organisation and multi-tasking skills
• Professional and diplomatic
• Team player and ability to lead teams and also work independently under pressure
• Strong capabilities utilising visual tools/channels including rich media
• Manage allocated marketing activation budget in a cost effective manner, ensuring projects are procured and delivered as planned
• Hold strong internal and external stakeholder management skills, with the ability to negotiate and influence
• Fluent in English and Arabic is preferred

About the Company

Kingston Stanley is the leading specialist marketing recruitment agency in the Middle East, working exclusively with clients and candidates across the full spectrum of the marketing sector since early 2011. We will help you find, screen and select the ideal candidate for your marketing jobs, and we have the largest, most current and qualified network of suitable candidates, ready to start immediately. Whether you have a role that urgently needs to be filled, or a killer portfolio, you’ll find what you’re looking for here. Strong ethics, honest hard work, integrity and marketing recruitment are the four pillars of our business and brand.