Digital Marketing Specialist

Job description / Role

Key Responsibilities

Digital & Social

• Defining and implementing digital marketing campaigns in line with the brands strategies and objectives.
• Launching and managing new social media pages.
• Social Media Calendar development according to brands guidelines, campaigns, retail promotions, holidays, etc.
• Collecting and organizing imagery and assets for all brands.
• Write and optimise content for the brands sites and social media accounts in English (Ideally Arabic too).
• Create, edit, and post visuals, videos, and audio content to online sites.
• On site Stories and Lives creation from stores, events and activations.
• Monitoring and managing the brands online reputation and awareness by ensuring relevant online presence.
• Oversee social media strategies and drive online conversation.
• Tracking brand's online performance, spot opportunities online, new technologies, and constantly optimize existing digital assets.
• Responding to customers' requests made via social media, email, forum, etc.
• Track and analyse traffic flow and provide regular internal reports.
• Weekly contact with Performance Agency for SEO and PPC reports.
• Weekly contact with PR Agency for Influencer marketing strategies and follow up.
• CRM and Loyalty program assistance.
• Collaborate with other teams to ensure digital strategies are integrated with other marketing programs

Events

• Coordination with Events organization.
• Support with planning and execution of outdoors and instore activations.
• Designing the layout for marketing events and engaging the 3rd parties.

General Assistance

• Managing layouts and designing of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Moch Up Design.
• General marketing assistance when required.

Requirements

Qualifications

• Bachelor’s degree in advertising/design, marketing or communications.
• MS Office and Adobe Creative Suite proficiency
• 3 years of experience in the field of social media and events.
• Experience with Google Sketchup or Relevant 3D Software. Google Adwords, Hootsuite, Mailchimp, Wordpress, and similar

Competencies

• Excellent written communication skills.
• Creative thinking and innovating idea.
• Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously.
• Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned task.
• Should exhibit great creativity and resourcefulness.
• Able to take calculated and bold initiatives to meet the expectations of internal and external customers effectively.
• Should have excellent effectual communication skills.
• Should be able to communicate the insight and ideas effectively.
• Should have equally effective people skills.
• Self-confident and outgoing personality.
• Should be an expert in forwarding thinking, market research, and should possess problem-solving skills.
• Ability to listen to intended details attentively.

About the Company

Established in 1987, Al Boom Marine started as a distribution company selling eyewear, apparel, footwear and accessories of its popular watersports and lifestyle brands. Al Boom Marine now is one of the leading retail and distribution companies in the GCC, operating more than 25 International brands in water sports, swimwear, surfing, cycling, gadgets and lifestyle through 60 retail stores, and more than 300 active wholesale account throughout the GCC and the MENA region.