Digital Marketing Specialist

Job description / Role

Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives.

PURPOSE AND OBJECTIVES

Digital Marketing Specialist is responsible for SAP's overall digital and social platforms related with demand generation, brand and all other marketing functions. Digital presence is vital to SAP's global innovation agenda and builds new business model- and market driven innovations to help customers realize the most business value.

The Digital Marketing Specialist role will be responsible for driving awareness, demand generation, SAP brand purpose, keeping a focus on employee and customer advocacy.

The Digital Marketing Specialist will work closely with all marketing, communications functions and all business functions with different seniority levels across the organization, We are looking for a self-motivated and talented person to lead our digital activities. In this position, you will oversee producing high-quality content that engages customers and builds brand recognition. This role will be responsible to manage relevant 3 rd parties, agencies and will be in close collaboration with EMEA South teams.

EXPECTATIONS AND TASKS

- Plan and manage the design, content, and production of digital materials
- Create, curate and execute the digital marketing (web, email, webinar, social etc.) strategy
- Maintain the editorial calendar for ME South
- Work closely with the rest of the marketing organization to ensure the successful promotion of all content
- Create strategies that build customer loyalty programs, brand recognition and customer satisfaction
- Responsible for the maintenance and updates of the digital property
- Other duties as assigned

Requirements

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

- Motivated talent with digital skills
- Relevant experience in the marketing area
- Tendency to work in digital first approach
- Excellent writing and editing skills in English
- Proven experience creating targeted content is advantageous
- Strong knowledge of communication practices and techniques
- Must be able to multitask and work well under pressure
- Excellent team player
- Demonstrated ability to use social media channels effectively to deliver/ promote content

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now .

SAP'S DIVERSITY COMMITMENT

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities.

About the Company

Headquartered in Walldorf, Germany, SAP is the world's largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.

Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.

As the global technology research unit of SAP, SAP Research significantly contributes to SAP's product portfolio and extends SAP's leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.