Digital Marketing Specialist

AcaiXpress

Abu Dhabi, UAE

Posted
Ref: SP719-01

Job description / Role

Employment: Full Time

• Audit, plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns and google analytics.
• Design, build, and maintain our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Forecast sales performance trends to generate revenue using different offers and high negotiation skills
• Build an inbound marketing plan
• Create a PR strategy
• Implement, training and manage (CRM) system.
• E-Commerce management
• Write content and blog for the website.
• Email Marketing direct with customers.
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
• Prepare and deliver promotional presentations.
• Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market.
• Communicate directly with clients and encourage trusting relationships through cold calls.
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Coordinate with photographer and videographer

Salary:
AED 5,000 to 12,000 per month inclusive of fixed allowances.

Requirements

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)
• Working knowledge of Ads serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Graphic Design with Canvas, Photoshop and Illustration
• Basic Photography

About the Company

AcaiXpress, founded in Abu Dhabi in 2014, was born out of the love for all things that are healthy and delicious. Bringing the amazing natural blessing all the way from the heart of Amazon, we’re the first Emirati company that offers a dedicated Acai product range to consumers and resellers across the UAE and selected international markets.

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