Digital Marketing Specialist

Job description / Role

A well-known company in Abu Dhabi is looking to hire a Digital Marketing Specialist.

Details are as follows:

Work Days: Monday to Friday (Flexible approach will be required)
Timings: 0800 hours to 1700 hours (Flexible approach will be required)

Key Responsibilities:

• Overseeing the implementation of marketing strategies and campaigns organized on digital media.
• Manage AdWords and other paid channels
• Create and test ad copy for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results
• Stay up to date with latest technology and best practices
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Build an inbound digital marketing plan
• Monitor competition and provide suggestions for improvement
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

Salary:
AED 14,000 per month inclusive of fixed allowances.

Requirements

• Proven experience of minimum of 3 years as digital marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

About the Company

A leading investment company in UAE.