Digital Marketing Specialist

Job description / Role

About the company

They are a leading full-service media and marketing agency in Dubai. The company provides door-to-door advertising, elevator media, print, online, and digital marketing solutions.

Position overview

We are seeking an experienced digital marketing specialist to plan, execute, and manage multi-channel marketing campaigns including SEO, PPC, email, social media, and affiliate marketing. The ideal candidate should have hands-on experience with website management, analytics, and digital content creation.

Key responsibilities

• Plan and execute digital marketing campaigns: SEO/SEM, PPC, email marketing, social media, and display advertising.
• Manage and optimize paid campaigns across Meta, LinkedIn, and Google Ads.
• Execute strong SEO strategies, including AI-based searches and keyword optimization.
• Develop, update, and maintain the company website and digital screens.
• Create engaging content, visuals, and short videos using Canva and Adobe Creative Suite.
• Manage and grow affiliate marketing programs.
• Collaborate with creative and internal teams to ensure consistent brand messaging.
• Track, analyze, and report on campaign performance and ROI.
• Conduct competitor research and trend analysis to refine strategies.
• Manage digital marketing budgets and allocate spend across channels effectively.
• Coordinate with agencies and vendors for campaign execution and content development.
• Perform A/B testing to optimize landing pages and conversion funnels.
• Handle administrative marketing tasks and assist with digital screen scheduling and posting.

Requirements

Required skills & expertise

• 5+ years of experience in digital marketing.
• Strong understanding of PPC, SEO/SEM, affiliate marketing, and email marketing.
• Experience in campaign performance analysis and reporting (Google Analytics, etc.).
• Proficiency in Canva and Adobe Creative Suite.
• Basic knowledge of HTML, CSS, and JavaScript.
• Familiar with website development tools and digital screen management software.
• Excellent English communication skills (written and verbal).
• Strong organizational, analytical, and time-management skills.
• Self-motivated and able to work independently with minimal supervision.

Personality & soft skills

• Highly organized, detail-oriented, and able to multitask.
• Team player with cross-cultural collaboration skills.
• Professional communication and email etiquette.
• Analytical mindset with problem-solving attitude.
• Enthusiastic, reliable, and deadline-driven.

Education & qualifications

Bachelor’s degree in Marketing, Digital Media, or a related field. Minimum 5 years of relevant experience in digital marketing or advertising.

Benefits

Compensation
Salary: AED 5,000 – AED 6,000 monthly
Visa sponsorship is available
Medical benefits are included
Airfare coverage provided
Bonuses and rewards are according to company policies