Job closed
Ref: HP350-4007
Job description / Role
* Exciting opportunity with rapidly growing start-up
* A chance to own digital marketing best practices and define campaigns
Client Details
A rapidly expanding online platform disrupting the domestic services sector with huge growth plans and an ambitious vision. An on-demand consumer services provider harnessing the power of technology to improve their customers experience across the GCC.
Description
The digital marketing specialist will drive the digital marketing efforts for the entire business and is critical to the success and future growth of the platform. You will be tasked with web design and optimization, Marketing Automation, SEO, PPC and affiliate marketing, and paid search activities. The role will have a strong focus on using analytics to drive engagement and conversion. A good grasp of event driven marketing and a data driven approach to building digital campaigns is key.
Digital analytics and reporting:
* Consolidate metrics and provide ongoing reporting and analytics
* Monitor and suggest improvements for usability, content and conversion
* Benchmark digital activities against those of our peers
* Use analytic tools to track, monitor and optimize digital presence and campaigns
* Prepare qualitative and quantitative analysis reports and dashboards
Define digital strategy and execution:
* Own digital marketing best practices and standards
* Reporting, Measurement and Return on Investment (ROI) for digital campaigns
* Translate business goals into digital marketing objectives
* Develop specific digital strategies for all creative assignments, including email, banner ads, landing pages/microsites, mobile sites/apps and website development
* Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search) Evaluate customer segments and create customer segmentation groups
Job Offer
In addition to a fully autonomous Digital Marketing Specialist opportunity, this role will pay an attractive salary and offer real career growth.
Requirements
* Take high-level vision and translate down to executable actions
* Foster strong professional relationships and manage expectations with customers, distributors, department leaders, and fellow employees
* Strong ability to prioritize and balance competing requests for support
* Ability to work independently once strategy and direction is identified, while maintaining strong visibility for the organization
* Strong analytical and logical skills
* Ability to effectively manage budgetary spending to maximize ROI of Digital Marketing campaigns and resources
About the Company
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:
Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal
The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.