Digital Marketing Specialist (Medical)

Job description / Role

Industry: Healthcare - Allied Location: Abu Dhabi

DIGITAL MARKETING SPECIALIST HEALTHCARE REQUIRED

We are seeking applications from versatile, highly proactive Digital Marketing experts who will be responsible for the growth of patient base and establishing the healthcare facility by branding, devising and implementing marketing campaigns, digital marketing, community outreach, referrals management etc.

POSITION SUMMARY
• Using new media and digital tools and work with the whole team to coordinate the company's marketing, advertising and promotional activities

DUTIES AND RESPONSIBILITIES
• Design digital media campaigns(Branding /awareness programs) aligned with business goals.
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Establish the facility's web presence to boost brand awareness
• Maintain a strong online presence of the healthcare facility through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
• Assisting in creating a marketing plan and supports the execution of deliverables defined in that plan including competitive analysis, content development, deriving / managing social media content calendar, launch readiness/announcements, digital marketing (SEO / SEM / SMM), collateral (e.g., online/offline brochures/flyers), advertising, events/trade-show materials and strategic initiatives.

Requirements

REQUIREMENTS
• Proven working experience, minimum 3 years in Digital marketing specifically in Healthcare setting
• Degree/Diploma in Marketing, Digital media or relevant field
• A strong understanding of, and conversant in social media, social media platforms, search engine(SEO), digital marketing and metrics.
• A thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

SALARY
• AED 7,000 to AED 8,000 per month(negotiable) + medical coverage+ annual leave+ airfare

About the Company

At Prime source, our client relationships are built on bonds of mutual respect, loyalty and discretion. We understand the trust placed in us with each contract and we honor that commitment with an absolute commitment of our own: to do everything we can to deserve the trust placed in us and to do nothing that would compromise it.