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Digital Media Community Manager

MBC Group


Ref: LP104-216

Job description / Role

Employment: Full Time

Al Arabiya broadcasts newscasts every hour as well as talk shows and documentaries. The programs cover current affairs, business, stock markets and sports and is rated among the top pan-Arab stations by Middle East audiences. Middle East News have an exciting opportunity for a Digital Media Community Manager. The Digital Media community manager assists Digital Media producers and/or Digital Media Manager in managing one or more social media accounts. The role will deliver a coherent, consistent digital media experience for audiences, working closely with the Digital Media producer and Manager and other social roles to ensure each account delivers on the agreed Digital strategy, maximizes engaged reach with the account's target audiences, and drives traffic around the product portfolio. This role will work closely with other Digital Content and Production roles, and other relevant Al Arabiya and external teams, to maximize the impact of their social accounts

Job Objective:

- Provide creative planning and idea generation for Digital media content and campaigns, with the guidance of social producers, managers and other relevant digital roles.
- Remain abreast of industry trends, digital developments and competitor activity and feed in new thinking
- Develop fresh and innovative creative approaches to curating digital media content, utilizing existing and new tools
- Work closely with digital production teams to ensure optimized assets are produced for the digital media accounts
- Optimize digital assets, including editing aspect ratio and dimensions, adding captions, transitions, motion graphics etc.
- Produce copy that is optimized for social platforms and formats, in line with the account's approved style guide and tone of voice.
- Support the Digital Media Executives/Managers in managing the account's editorial plan, including creating/curating, scheduling and targeting content, ensuring that it supports both the overarching strategic priorities and meets audience needs
- Ensure editorial content supports the account's brand values and is consistent with the agreed editorial style and tone
- Make use of digital media platforms and tools to source, edit and curate digital content
- Support the Digital Media Executives/Managers in generating, curating and owning conversations on the channel's digital media accounts in line with their agreed digital media strategy
- Work with Moderation Services, Editorial Policy and other support teams to develop appropriate responses to editorially sensitive comments
- Engage with influencers and brands to drive social engagement
- Work closely with digital media analysts and planners to provide insight on media activity performance
- Monitor performance of the digital media channels on a day-to-day basis and report to the Digital Media Manager and other key stakeholders as required



- 2+ years of experience.
- Bachelor in Media and Communication.
- Ability to work on own initiative whilst seeking appropriate input as required
- A highly analytical approach, able to critically evaluate ideas and information
- Strong research skills, able to identify opportunities and follow through
- Excellent Adobe CS video/image editing skills; attention to detail with good editorial judgement, accuracy and sensitivity.
- Experience of using Excel/Google Docs to create and manage planning documents in a team environment.
- Highly organized and efficient
- Effective written and verbal communication, with good presentation skills
- A team player, able to collaborate across organizational boundaries.
- Passion and a good understanding of the Al Arabiya's output.
- Ability to meet and set targets and deadlines whilst managing a wide range of concurrent activities

About the Company

MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.

Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).

Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.

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