Digital Media Specialist

Job description / Role

The Digital Media Specialist will play a key role in shaping and delivering the Group’s digital marketing strategy across its portfolio of brands. We are looking for an experienced professional with a strong background in agency or multi-brand management, proven ability to deliver cross-branding campaigns, and expertise in driving measurable results through digital platforms.

The role requires both strategic oversight and hands-on execution, working closely with internal teams and external partners to ensure each brand achieves maximum visibility and impact in a competitive digital landscape.

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 5+ years of proven experience in digital marketing, ideally with both agency and in-house exposure.
- Demonstrated success in managing multi-brand portfolios and delivering cross-branding campaigns.
- Strong proficiency in Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and marketing automation tools.
- Experience using web analytics tools (Google Analytics, Google Tag Manager, etc.)
- Strong communication, collaboration, and stakeholder management skills.
- Ability to balance strategic planning with hands-on execution in a fast-paced environment.
- Creative problem-solving skills with excellent attention to detail.
- Ability to work both independently and collaboratively in a team-oriented environment.
- Adaptability and willingness to learn new trends and technologies in graphic design and digital marketing.

About the Company

STS Group offers a broad spectrum of transport and technical services for the education and corporate business sectors. Our purpose is to shape a better world by being a reliable partner of choice for passenger transport solutions across the GCC through our core values of Safe, Timely, Smart.

As a vision-driven brand, we take a long-term view of everything we do. Our dynamism and passion for innovation have helped us achieve sustainable success in a short period. Headquartered in Dubai in the United Arab Emirates, the STS Group employs over 3,000 team members across the GCC.

We take a long-term view of everything we do, and our dynamism and passion for innovation have helped us achieve sustainable success in a short period. Headquartered in Dubai in the United Arab Emirates, the STS Group employs over 3,000 team members across the GCC.