Director of Marketing

Job description / Role

Director of Marketing

The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Mall of the Emirates and outlets as the market leader ensuring compliance with the brand Kempinski.

Kempinski Hotel Mall of the Emirates

A luxurious alpine retreat in the heart of the desert, Kempinski Hotel Mall of the Emirates is a landmark Dubai hotel and one of Kempinski's most unique city properties. It combines exciting shopping, entertainment and dining options with lavish accommodation, including 15 spacious but cozy ski chalets overlooking Ski Dubai.

Key Responsibilities:

- Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
- Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
- Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc and incorporate a multi-channel approach to all activities
- Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
- Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues
- Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
- Finalize and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
- Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant
- Responsible for overseeing development of content for both offline and online activities.
- Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
- Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
- Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.
- Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
- Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines
- Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
- Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..
- Support corporate and regional initiatives as per deadlines
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
- Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.

Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.

Requirements

Competencies:

- 6-8 years experience in the hotel marketing department
- Proficient at usage of Office (Excel, Word, Powerpoint)
- Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices
- Experience in developing and running Marketing campaigns and their analysis
- In depth understanding of GCC market
- Previous work experience in the GCC

About Kempinski

Hoteliers since 1897, Kempinski have travelled the world in search of the most fascinating destinations without ever forgetting the finest traditions of its European heritage.

About the Company

The Kempinski name is proudly borne by a growing collection of distinguished properties around the world. As Europe's oldest luxury hotel group, we are committed to providing our guests with memorable journeys inspired by exquisite European flair. We believe life should be lived with style.

Each year, an increasing number of guests come to appreciate these qualities, as Kempinski adds new, exciting destinations in Europe, the Middle East, Africa, Asia and The Americas. While this growth reflects the strength and success of the Kempinski brand, the collection will remain a limited one, where exclusivity can be nurtured and individuality can flourish.

We believe that our prestigious, European heritage puts Kempinski in a unique position to satisfy the expectations of the stylish and discerning traveller. It's not just to simply provide a hotel bed and a meal, at Kempinski it's all about bringing a story to life.

Since 1897, our employees have been a part of creating history around the world. From historic buildings to the most avant-garde of modern architecture, our properties are the setting for some of life's greatest moments. We've witnessed historic meetings between world leaders, celebrities taking sanctuary in the world of privacy we create for them, and created incredible memories for guests on a 'once-in-a-lifetime' journey.

We are wholeheartedly committed to providing perfection for our guests at every moment and in every way. Perhaps it's something as life-changing as a wedding celebration, where our attention to detail and perfect service mean that your special day goes without a hitch. Or perhaps it's as simple as the note left on your pillow at night, which thoughtfully lets you know the weather tomorrow so you know how to dress in the morning. At Kempinski, we are each personally responsible for creating rich and meaningful experiences for our guests.