Director of Marketing

Job description / Role

Inspire | Exhilarate | Delight

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality - bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse - the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

The Marketing Director will report directly into the Chief Executive Officer, both defining and driving the global marketing strategy across all channels ensuring seamless execution and a consistent customer experience across all touchpoints. The role will lead Marketing, CRM & Clienteling, Events, PR & Communications, Community Engagement and Customer Insights for the Level Shoes brand.

You will be responsible for driving brand growth, customer acquisition, retention and engagement across digital, physical and emerging channels on a global scale. The role will need to balance global brand consistency with local market execution, working closely with digital marketing, e-commerce and retail heads, brand partnerships teams as well as external agencies where required. The role will partner closely with both the Director of Digital Marketing and the Director of Brand & Creative on the 360-marketing calendar and brand positioning.

Responsibilities

Global Strategy & Leadership

• Define and execute a global omnichannel marketing strategy aligned with Level Shoes brand and business growth objectives
• Own the strategic international 360 marketing and customer roadmap for Level Shoes, its partners and our Own Brands
• Have the strategic planning and influencing ability to bridge all departments across one over-arching marketing vision
• Thoughtfully select key partners, influencers, brand ambassadors and event locations that align with our brand ethos
• Act as a key brand ambassador for Level Shoes and its partners

Omnichannel Execution

• Ensure strong alignment between online and in-store campaigns to deliver a seamless customer journey
• Develop and oversee go-to-market strategies for new launches, seasonal campaigns, and brand activations
• Drive customer acquisition and retention through data-led omnichannel campaigns across retail, ecommerce, and digital platforms
• Partner with ecommerce growth team to optimize traffic, conversion, and repeat purchase through targeted campaigns
• Translate customer insights, data, and market trends into actionable marketing plans that drive top-line growth

Think Global, Act Local

• Ensure marketing roadmap has over-arching brand storytelling, with localized execution which is filtered down across all functions
• Partner closely with the Brand & Creative team to ensure campaigns and content are localized but aligned with overall tone of voice
• Own the marketing for each of Level's Own Brands to customize any marketing to align with each brand's strategy

Commercial & Financial Alignment

• Work closely with commercial, planning, and finance teams to align marketing investments with financial goals
• Oversee and manage the annual marketing budget, ensuring optimal ROI and cost discipline
• Participate with senior stakeholder peers in strategic discussions with suppliers and brand principals, including negotiations on commercial conditions (animations, exclusivity, margin support)

Leadership & Team Management

• Lead, develop, and inspire department heads and their teams, fostering collaboration, alignment, accountability, and high performance
• Set clear performance objectives, manage KPIs, and provide continuous coaching and feedback
• Promote a servant-leadership mindset, encouraging ownership, empowerment, and professional growth

Insights, Reporting & Market Intelligence

• Work closely with the digital marketing team to ensure one aligned vision on both a strategic and operational basis
• Monitor market trends, competitor activity, and customer behaviour, identifying opportunities and risks
• Analyze sales performance and marketing effectiveness, recommending corrective or growth actions when required
• Provide GMs and senior leadership with clear, data-driven qualitative and quantitative insights to support decision-making, budgeting, and forecasting

What you'll need to succeed

• Proven experience in a senior marketing leadership role, ideally within luxury fashion, or luxury hospitality
• Strong expertise in global luxury brand marketing with the ability to connect brand storytelling to commercial results
• Proven track record of leading global marketing strategies across multiple regions
• Ability to translate marketing strategies into clear, customer-centric KPIs aligned with sales and commercial objectives
• Strong cross-functional leadership skills, with experience working closely with senior stakeholders while driving a diverse team
• Creative and strategic thinker, comfortable managing complexity and ambiguity in a multi-brand, multi-market environment
• Exceptional leadership, communication and influencing skills
• Strong understanding of CRM, Digital and Performance marketing
• Customer-first and data driven mindset, leveraging insights to drive business impact across the organization
• Outgoing personality with the ability to build long-lasting relationships; thriving under pressure and in high visibility events and moments

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We invite all applicants to apply

It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.