E-Commerce Manager & Lifestyle

Job description / Role

E-Commerce Manager - Lifestyle

The overall scope of the position is managing online marketing activities through development, creation, execution and monitoring of the hotel's social media channels.

Emerald Palace Kempinski Dubai

An impressive 100,000 square meters, the Emerald Palace Kempinski Dubai comprises 347 luxuriously appointed rooms, of which 36 are exquisitely spacious suites. Surrounded by pristinely landscaped tropical gardens are eight highly appointed royal villas with stunning views of the Palm Lagoon. The hotel's wide variety of international restaurants, boutique mall and cinema provide ample dining and entertainment attractions. With its opening in 2018, the hotel's classical design will complement the Kempinski Residences and Hotel Apartments Palm Jumeirah, which has been developed in the same architectural style and is located on the adjacent plot.

Key Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

Website Content Management

- Ensure all content (pictures and text) is according to corporate standards.
- Create and implement promotional content for special offers and packages, in coordination with the hotel's Director of Marketing and Director of Revenue.
- Flexibility to assist Corporate Office on website related tasks.

eMail Marketing

- Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation.
- Prepare and send, with regular frequency, the hotel email newsletter to all guests/individuals that have subscribed to receive the hotel e-newsletter.
- Ensure emailers are in line with the hotel's strategy and corporate guidelines (i.e. Corporate Identity).

Social Media

- Update and manage the hotel's representation and social media channels as per corporate policies and guidelines.
- Create original and engaging content together with Director of Marketing and PR Manager for all social media channels.
- Ensure the monitoring and active response to social media posts and review site tool. Ensuring consistent representation of the brand.
- Monitor, respond and manage online reviews and the hotel reputation together with Director of Marketing and PR Manager.
- Create, monitor and manage social media campaigns. Gather and analyse the data results from those campaigns.

eMarketing Strategy

- Develop and implement eMarketing initiatives in the hotel's key feeder markets to increase the number of qualified visitors to the website thus increasing revenues and conversion.
- Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites.
- Establish and implement the hotel's annual advertising plan for electronic channels.
- Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc.
- Research and benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with Director of Marketing.
- Review and monitor the hotel's primary competition set on a regular basis and ensure/maintain competitiveness throughout the markets.

Photo Optimization

- Ensure the picture quality loaded on the web pages are according to the corporate identity guidelines.
- Avoid picture duplication on the website.
- Identify signature shots representing both, the hotel and the brand.

Website Analytics

- Analyse the website user behaviour, site performance, source of referrals, etc. and act accordingly.
- Analyse the website production (bookings) reports available through the website analytics and the hotel's PMS.
- Provide monthly reports on website KPI to the management team of the hotel, regional and corporate offices.

Support

- Monitor and assist in ensuring rate parity together with the Revenue Director/Manager throughout all electronic distribution channels.
- Support and liaise with Corporate Office in all initiatives and in which hotel feedback/corporation is necessary.

Graphic Design

- To ensure professional artwork design for all print collaterals e.g flyers, ads, logos, office signature posters, menus, etc as per graphic request received. All artworks are to be reviewed with final check. To practice quality check on all printed collaterals to ensure its quality and standards.
- To establish and create new ideas and trends in dacor through brainstorming and conceptualizing them through visual and renderings.
- Consults with Director of Marketing to evaluate individual project needs. Prepares illustrations or rough sketches of material
- Studies illustrations, photographs, and text to plan presentation of material, product, or service.
- Contributes to a team effort and accomplishes related results as required.
- Create electronically-designed page and import work processing files into page layouts, as appropriate to the position; may develop and produce web-based graphic, as requested.

Requirements

Desired Skills & Qualifications:

- A minimum of 2 years' experience in Digital Marketing and Social Media (preferably hospitality and lifestyles).
- Creative marketing professional, preferably with a writing background.
- Be proactive and creative to position the hotel in the market and specifically online.
- Excellent English and Arabic writing skills.
- Relevant experience in web and understand how each platform differs to maximize them all.
- Detail orientated and hands on.
- Have a customer-service mindset.
- Team player with strong interpersonal skills.
- Demonstrate self-confidence, energy, enthusiasm and be a motivator.
- Ability to analyse data, make meaningful conclusions and base sound decisions and strategies on these.
- Knowledge of industry-specify terminology such as PPC, SEO, SEM etc.
- Ability to adapt to a frequently changing market environment. Be proactive and able to "think outside of the box".

About Kempinski

Hoteliers since 1897, we have travelled the world in search of the most fascinating destinations without ever forgetting the finest traditions of our European heritage. We are dedicated to please, educated to entertain, and we never compromise on the European elegance of service. We pride ourselves on delivering a beautiful performance for each and every one of our guests. And for our employees, we provide a stage on which they can flourish and realise their full potential.

About the Company

The Kempinski name is proudly borne by a growing collection of distinguished properties around the world. As Europe's oldest luxury hotel group, we are committed to providing our guests with memorable journeys inspired by exquisite European flair. We believe life should be lived with style.

Each year, an increasing number of guests come to appreciate these qualities, as Kempinski adds new, exciting destinations in Europe, the Middle East, Africa, Asia and The Americas. While this growth reflects the strength and success of the Kempinski brand, the collection will remain a limited one, where exclusivity can be nurtured and individuality can flourish.

We believe that our prestigious, European heritage puts Kempinski in a unique position to satisfy the expectations of the stylish and discerning traveller. It's not just to simply provide a hotel bed and a meal, at Kempinski it's all about bringing a story to life.

Since 1897, our employees have been a part of creating history around the world. From historic buildings to the most avant-garde of modern architecture, our properties are the setting for some of life's greatest moments. We've witnessed historic meetings between world leaders, celebrities taking sanctuary in the world of privacy we create for them, and created incredible memories for guests on a 'once-in-a-lifetime' journey.

We are wholeheartedly committed to providing perfection for our guests at every moment and in every way. Perhaps it's something as life-changing as a wedding celebration, where our attention to detail and perfect service mean that your special day goes without a hitch. Or perhaps it's as simple as the note left on your pillow at night, which thoughtfully lets you know the weather tomorrow so you know how to dress in the morning. At Kempinski, we are each personally responsible for creating rich and meaningful experiences for our guests.