Ecommerce Marketing Officer

Job description / Role

The e-Commerce Marketing Officer is responsible for helping coordinate e-Commerce marketing campaigns, updating and publishing all digital marketing content and managing the e-Commerce marketing calendar.

This role will work closely with the e-Commerce Marketing Senior Officer (Campaigns), e-Commerce Marketing Specialists, and the e-Commerce Marketing Manager to help ensure all e-Commerce campaigns are delivered on time.

KEY ACCOUNTABILITIES
- Coordinate with the e-Commerce Marketing Manager and e-Commerce Senior Officer to help develop and implement e-Commerce marketing campaigns that drive sales online
- Responsible for acquiring necessary translations, proof reading content, and updating and publishing all digital marketing content
- Ensure that all marketing content is localised and personalized to the relevant audience and is uploaded quickly and efficiently. This includes working with the Brand and Adverting team to ensure that imagery on our site is compelling and drives sales.
- Coordinate and manage the e-Commerce marketing calendar providing updates to the team and necessary stakeholders weekly
- Responsible for coordinating communication between stakeholders during the development and execution of digital campaigns
- Build relationships with internal teams to support delivery of e-Commerce marketing campaigns and objectives.
- Analyse online user behavior, conversion data and customer journey’s, as well as develop A/B tests to increase conversion rates and help meet campaign efficiency/ROI targets
- Provide feedback and data analytics to support and enhance our digital marketing communication strategy and direction
- Periodic website testing through varying devices (i.e. desktop, tablet and mobile) to ensure campaign components, pages, content and user journeys are functioning correctly for all markets
- Evaluate and recommend new digital marketing opportunities and technologies

Requirements

- Bachelor’s degree in Communications, Marketing, Business or a related field
- Training in digital copywriting is advantageous
- Excellent verbal and written skills in English and Arabic or Russian
- 2+ years’ experience in marketing for an e-Commerce brand preferably in the MENA region
- Experience with any major content management systems like SDL Tridion, Umbraco, Adobe, EPiServer or Sitecore.
- Intermediate understanding of web analytics tools and social media
- Experience developing robust A/B testing programs to optimize marketing campaigns
- Experience managing external partners and agencies throughout the development and production of digital marketing campaigns

Knowledge / Skills:
- Able to manage a huge variety of campaigns and manage multiple projects simultaneously with tight deadlines
- Flexible, creative, and a self-starter who will roll up their sleeves and get the job done in a fast-paced environment
- Strong consumer understanding skills across all cultures
- A high degree of creativity to find new, compelling ways to reach and communicate to consumers
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong interpersonal skills and an outstanding team player

About the Company

Since 2010, our team has successfully placed some of the world’s finest graduate to mid and C-level talent in organisations across EMEA and APAC, and it all comes down to our niche approach and understanding of the market place, skill sets and trends.

From our offices in Dubai, Riyadh, London and Singapore, we run a sector specific operation. Meaning we specialise in your industry and are able to completely understand your vision, provide market insights and intelligence, and deliver the best talent to fit seamlessly into your operations.