EKIN Trainer - Nike

Job description / Role

EKIN is Nike spelled backwards, and that is because we start with the end in mind: our consumer. An EKIN shares brand inspiration and product innovation stories with the goal to serve consumers in a personal, seamless and connected way. An EKIN is a Retail Expert with a focus on unlocking every athletes* potential through our products, services and retail environment.Sun and Sand Sports Nike Middle-East is looking for an EKIN in Dubai as part of the Retail team. A person that can energize and foster passion in our consumers and retailers and that delivers support both at retail as well as during Brand Events for our key categories.

Create and conduct Product & Service clinics covering Innovation stories across all categories
• Manage assigned retail accounts and partner with the broader EKIN, Retail and Brand teams to consistently create energy, brand passion and elevated service levels within top doors
• Support Brand and Media events as defined within GCC
• Work with the EKIN Manager, EKIN Lead and Retail function to identify opportunities to deliver marketplace grassroots events and activities in order to connect with the consumer
• Complete and deliver reports as assigned; communicate opportunities; track relevant KPI’s
• Create and maintain a 30-60-90 day calendar of events, activities, goals and objectives
• Manage to assigned budget if necessary
• Support programs that will maximize and scale EKIN impact at strategic retail partners through the message and media that are meaningful
Overall
• Builds knowledge of the company, products, processes and customers
• Solves problems, analyzes possible solutions and makes the right decision for the business
• Receives a moderate level of guidance and direction
Business Expertise
• Understands the key business drivers; uses this knowledge to be effective in own work
• Expands conceptual knowledge in own discipline and broadens skills
• Understands retail landscape in UAE.
Delivering Solutions
• Identifies and solves a range of problems in straightforward situations; analyzes possible solutions and assesses each using standard procedures
• Responds to non-standard requests from internal and/or external customers; investigates with assistance from others as needed
Impact
• Explains information clearly and can influence through great relationships and Brand passion
• Makes decisions within guidelines and policies that impact own priorities and allocation of time to meet deadlines
Resource Management
• Is accountable for contribution to Middle-East Retail and Brand plans
• Is aware of costs and assists in controlling costs related to own work
Role in Brand Protection/Promotion
• Performs work in support of NIKE’S Brand plans; links daily work with company mission; participates in initiatives and programs supporting functional visibility when appropriate
• Ensures actions protect company image and limits risks
• Actions impacting company image require management oversight and are constrained by Policies

Requirements

• Typically requires a Bachelor’s Degree and minimum of 2 years directly relevant work experience
• 2-3 year retail and product service experience as well as coaching or teaching experience
• Strong connection with the sporting goods/lifestyle industry
• Excellent communication and presentation skills
• A genuine passion for the NIKE BRAND and NIKE’s product
• Fluent English in written and verbal communication is mandatory
• Professional / semi-professional sports background (especially in Running and/or Football) is an advantage

About the Company

Established in 1978, by the Baker family who still own and manage the company today, Gulf Marketing Group is one of the Middle East's leading, family owned companies. Gulf Marketing Group operates regionally, across the GCC and boasts a diverse portfolio of brands, retail outlets and services. Gulf Marketing Group subsidiaries operate in key sectors such as retail and distribution of sporting goods and lifestyle brands, health and fitness, food and food processing, integrated 3PL logistics, real estate, healthcare and pharmacies, education and technology. Since 1978, Gulf Marketing Group has introduced more than 90 international brands into the Middle East, as well as building the reputation of our homegrown brands as reliable and quality driven companies.

We are proud to be one of the top 10 retailers in the Gulf region with:

• More than three decades experience managing international brands in local environments
• A prestigious portfolio of world class brand partners
• Anchor tenancy in all major GCC shopping malls
• A proven track record of securing exclusive retail and distributor agreements
• An experienced management team
• Strong customer relationships