Growth Lead - Online Platform

Michael Page


Ref: HP350-5028

Job description / Role

Employment: Full Time

The Growth Lead will be responsible for driving demand to the online platform, increasing brand awareness, generating new users and optimising time spent on platform by existing ones. In this role, optimization instincts, product savvy, and an analytical mindset are key to driving growth, engagement, and conversion.

Client Details

Our client is an online education platform that has seen rapid success and growth across the MENA region and are now looking to add a world class growth marketing expert to their team.


* Work with cross functional team (Marketing, Product, Services, Sales) to establish growth strategies to support the platforms ambitious growth targets in B2C markets
* Create, execute and manage new user acquisition campaigns
* Conceive and execute on a wide range of content campaigns to drive education (awareness) and engagement on the platform
* Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation
* Manage SEO
* Analyze data to monitor revenue performance and uncover areas for improvement
* Prepare and present recommendations, reports, and findings from experimental data

Job Offer

This role will pay an attractive salary and offer fantastic career progression. Remote starts can be considered for superstar candidates eager to join this mission.


* Proven track record in a similar Growth role with verifiable success stories
* 5+ years' experience creating and executing growth/marketing strategies
* Solid project management skills: keep complex projects moving forward
* Team leading experience in areas of digital marketing, content and copy
* Outstanding written, oral and organizatonal ability
* Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp, Hootsuite, Socialbakers etc.
* Proficient with analytics, predictive marketing tools and marketing automation

About the Company

Michael Page is one of the world’s leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.

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