Growth Marketing Lead

Michael Page

UAE

Ref: HP350-6523

Job description / Role

Employment: Full Time

* Lead digital projects in the marketing domain (Digital Channels, Digital Media, CDP and Attribution)
* Manage the end-to-end delivery of advising on the optimal ways of working with digital channels

Client Details

* Global Technology Company
* Recently launched in the region

Description

* Lead digital projects in the marketing domain (Digital Channels, Digital Media, CDP and Attribution)
* Manage the end-to-end delivery of advising on the optimal ways of working with digital channels
* Advise on marketing effectiveness, optimization, and efficiency across the campaign chain
* Design and build multi-channel Digital Marketing campaigns for activation purposes
* Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns and advise the client on opportunities/actions for optimization
* Translate marketing stories and business goals into actionable digital marketing campaigns and lead the effective execution of those campaigns across all channels.
* Build omni-channel strategy across Paid Social, Paid Search, Display, Affiliate, and other channels with the help of internal marketing/content teams and external agency partners (research, targeting, spend distribution, keyword building, creative development etc.)
* Launch qualitative and quantitative A/B and multivariate tests across all key channels and provide data insights to relevant parties (testing everything from creative to landing page experiences).

Job Offer

* Be part of an exciting global business launching in the region.
* This is a fully remote position and applicant must have regional experience.

Requirements

* Experience in managing and optimizing digital advertising channels, including paid social, search, display, affiliate, SEO etc.
* BS/BA in Marketing, Business, or equivalent work experience.
* Track record of driving significant customer growth
* Understanding of building marketing funnels and marketing attribution models.
* Proven success in managing and leading performance marketing and affiliate agencies.
* Confident presenting and can effectively convey POVs, results, and strategies to internal teams and stakeholders.
* Highly analytical and data-driven, enjoy creating reports and dashboards.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.

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